Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Outfitting SEO: Back to Basics

There’s a lot of opportunity for websites to go back to the basics and seek the rewards of web traffic. Continue…

Beware of SEO Scammers

Nobody can absolutely guarantee that they can make a site rank on the first page of Google. Continue…

Does Organic SEO Have One Foot in the Grave?

The role SEO plays in the conversion process has changed dramatically over the past few years, and it will continue to change. Continue…

More than Mobile—It’s About Mobility

Today, more than ever before, is important to create advertising strategies that support all three major channels: TV, radio and internet. Continue…

Give ‘em What They Want

Successful websites speak the language that their customers understand. Continue…

What Google Knowledge Graph Means for Web Searchers and SEO

In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers. Continue…

Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website, Continue…

Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation. Continue…

Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics Continue…

4 Reasons Why It's Time to Hire a Copywriter

Website content…It’s the most important part of your project, yet it is often treated with the least regard. You probably hired a professional web design firm to build you the site (because hey, Continue…

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