Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Web Content that Sparkles

Web content is more important than ever. Users want relevant content that is up-to-date and easy to process. They want to find information as quickly as possible, and they want to share what they Continue…

Putting barriers to your content is a stupid idea (and 22 other things you missed by not attending the 2011 Content Marketing World Conference)

Content is a cookie, and once they're done eating it, they should want more.Tell a story.Tell your story one snippet at a time. Being too broad makes you boring.The hook comes first. [more]If you Continue…

Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics Continue…

New Year's Website Resolutions

As the year wraps up, it’s a good time to make some plans for things to accomplish in the New Year. Budgets are being decided, strategies being finalized. Make sure there is some time and energy set Continue…

The Pre-Project Website Design Checklist (for the Client)

Check out our pre-project website design checklist for a client to consider before starting a website project. Continue…

4 Reasons Why It's Time to Hire a Copywriter

Website content…It’s the most important part of your project, yet it is often treated with the least regard. You probably hired a professional web design firm to build you the site (because hey, Continue…

2010 eMarketing Techniques Conference in Cleveland, Ohio

Last Friday was the 4th annual eMarketing Techniques Conference in Cleveland, Ohio. This event is held at Corporate College every May. I have been lucky enough to have attended this conference for the Continue…

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