This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.
There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.
It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.
Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.
For business owners and digital marketers alike, there are plenty of opportunities to de-clutter and organize to make for a much more efficient year ahead.