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How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.

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Hiring a Marketing Director in 2020: What Skills to Look For

There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.

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Long-Form vs Short-Form Content: Which is the Best Content Length for SEO?

It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.

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5 Website Analytics Tools to Help You Understand Your Website Visitors

Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.

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How Long Does Digital Marketing Take to “Work”?

Digital marketing results don’t happen overnight. Find out how long tactics like SEO, content, and digital advertising take to see results.

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2020 Web and Digital Marketing Trends

As you consider your website and digital marketing strategy, here are our predictions of where the digital world is headed in 2020.

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5 Different Types of Headlines to Attract Leads

The goal of headline writing is to entice readers to click on and read your content. Check out these examples to determine the best option for you.

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Spring Cleaning for Digital Marketers (Marie Kondo Edition)

For business owners and digital marketers alike, there are plenty of opportunities to de-clutter and organize to make for a much more efficient year ahead.

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How Content Marketing Helps SEO

Applying SEO best practices to a content marketing strategy drives more qualified traffic to your site. Here’s how to increase your search engine ranking.

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How Do You Measure Digital Marketing ROI?

Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.

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