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2013 in Review: Are Facebook (and Instagram) Ads Effective?

According to Alexa, Facebook ranks as the #2 site in terms of traffic, behind Google. Despite its broad reach, which was expanded even further with its purchase of Instagram, many businesses remain Continue…

Applebee's Social Media Disaster

Applebee's Social Media Disaster

Find out the lessons we can learn from Applebee's social media disaster. Continue…

Facebook Graph Search: Game Changer

Facebook is rolling out a new feature--Graph Search--that is a game changer for social media and search. Is your business ready? Continue…

13 in 2013: Start Content Marketing

Content marketing is vital in 2013. Getting started is easier than you might think. Continue…

One in a Billion

With more than one billion users, Facebook can be an important component in a business's marketing strategy. Continue…

Social Media Plugins - What are they, and what can they do for your site?

By now, you're probably familiar with the explosive popularity of social media sites like Facebook, Twitter and LinkedIn. These sites allow you to keep up with what your friends and family are doing, Continue…

Real Time Conversations Appear in Google and Yahoo Search Results

What is Twitter and Why is it Important?If you aren't familiar with Twitter, then you are in the minority.For the last 12 months, Twitter, as well as other social media platforms like Facebook and Continue…

What Businesses Need to Know About Social Media Marketing

Social media marketing is a new frontier for most companies. There is no shortage of buzz around this new marketing tactic and businesses are anxious to get involved. Since social media marketing is Continue…

The Smart & Tactical Social Media Marketing Approach

The smart, tactical social media marketing approach is all about community, generating content, sharing information and being involved. Continue…