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Why Does My New Website Already Need to be Upgraded?
Clients are often frustrated when they discover that they must continue to spend money to keep their new website up to date or make additional changes after making a large investment in a website redesign. Continue…
Card-Based Web Design: A Winning Pattern
Grouping related information into a single container can be extremely useful on the web and off. Card-based web design takes this simple idea and strategically applies it to the web, and particularly to mobile design. Continue…
Five Essential Web Design Tools
Check out these recent web tools you can use to enhance your design process. What are your favorites? What did we leave out? Continue…
2013 in Review: Debunking the Above the Fold Myth
In this third video of our 2013 in Review series, Dave and I discuss the myth that everything that's important on a website must be placed above the fold. Continue…
14 Design Resources We are Thankful For
Design resources used by Aztek's creative team to help them create websites that attract users and accomplish business objectives. Continue…
Stop trying to get everything above the fold. Seriously.
"You can't put 10 pounds of sugar in a 5 pound sack" as they say (only the way I learned it, it wasn't sugar in the sack). Yet, over and over we see organizations fruitlessly trying to get every Continue…
From Football to Web Strategy, Consistency is Key
If the Browns have taught us anything, it’s that consistency is vital for success. See how you can apply this lesson to your company’s web strategy Continue…
Internal Linking Strategy: Don't Click Here
A good linking strategy incorporates both internal linking—linking to other pages on a website—and external linking—linking to pages on other websites. Continue…
Group Management Services: A Content and SEO Success Story
Aztek's Content and SEO campaign for Group Management Sales doubled leads in half the time. Explore how in this case study. Continue…
SEO: Checking Under the Hood
Redesigning your website can help it rank better, but that's just the beginning. Continue…