Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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How To Make Sure You Are Using Universal Analytics

In part 2 of our Getting More Out of Google Analytics series, we discuss how you can tell if you have Universal Analytics and how you can upgrade. Continue…

Why You Should Do Web Marketing

Do you have an attention span longer than a goldfish? Do your customers? Find out why that matters for your business and web marketing. Continue…

Google Analytics is Blocking PPC Keyword Data

Last week, Google announced that they would be blocking PPC keyword data in Google Analytics. Yes, you can still find keyword data. And yes, Google Analytics is still powerful. Read on to learn more! Continue…

2013 in Review: Website vs. Social Media. Which is More Important?

Are social media efforts more important than your website, or is the inverse true? Find out in our latest edition of 2013 in Review. Continue…

2013 in Review: Is Vine or Instagram Video Useful for Business?

In this second video of our 2013 in Review series, Dave and I discuss the competition between Vine and Instagram video and share a great use of Vine by DiGiorno Pizza. Continue…

Content Management Systems: Which One is Just Right for Your Business?

Learn how to select the best content management system for your website. Continue…

6 Ways to Beat Zombie Content

How to overcome "zombie" or self-serving content with educational, engaging information your audience wants to devour. Continue…

7 Easy Ways to Uncover Compelling Content

Learn easy ways to uncover compelling, valuable content to use in your web marketing strategy. Continue…

From Football to Web Strategy, Consistency is Key

If the Browns have taught us anything, it’s that consistency is vital for success. See how you can apply this lesson to your company’s web strategy Continue…

Web Marketing, S'mores, and a Teachable Moment

Read our latest blog post to understand why web marketing is not the same thing as advertising. Also learn more about inbound vs. outbound marketing. Continue…

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