What We’re Looking For
The Paid Media Specialist will strategize, launch, and optimize Aztek’s client’s paid media campaigns, including search, display, social, and video.
The Paid Media Specialist will be responsible for creating advertising campaigns including setup, optimizations, tracking, and reporting for Aztek’s clients. This position will primarily focus on Google search ads, social ad platforms like Facebook and Linkedin, and programmatic advertising. We are looking for an experienced individual who has managed a minimum monthly ad spend of $20,000.
The Paid Media Specialist will be a part of the Paid Media team and report to the Growth Marketing Manager. This position also strategizes and works closely with Digital Marketing Strategists who manage overall client strategies, Content Writers for ad and landing page copy, SEO specialists for new keyword opportunities, and Marketing Automation specialists for email campaign opportunities.
Ideal candidates for the position are very comfortable and knowledgeable in Google Ads campaign types, have paid social experience, and have some experience or knowledge of campaign tracking through tools like Google Analytics and Google Tag Manager. In addition, an ideal candidate will need the ability to complete in-depth research, possess excellent writing skills, and have the talent to clearly translate and communicate research findings and campaign performance with clients.