Your digital marketing efforts are performing great, right? Sometimes, it's not that easy to tell. Aztek's web analytics and reporting services are included with each ongoing client we work with. After all, how valuable is digital marketing if you can't measure its effectiveness?
Number one priority? Ensuring that we have the right tools in place to measure the effectiveness of your website and digital marketing efforts. We use the following analytics and tracking tools:
- Google Analytics - A must-have for every website or marketer, this tool tracks everything from website traffic to conversions to e-commerce transactions. Our experts can set up even the most advanced tracking.
- PPC / Google Adwords - In-depth analytics for paid advertising lets us continuously improve your online advertising spend.
- Call tracking - Tracking phone calls as leads is an important part of seeing the overall success of a digital marketing campaign.
- SEO/keyword tracking - We'll track your rankings and visibility on search engines to ensure SEO efforts are driving traffic back to your site.
- Visitor tracking - Clients engaging in Marketing Automation have access to advanced analytics for website visitors, including historical web and email activity
Website and Marketing Reporting
When you fly on a plane, you don't need to know how a propulsion engine works, you just need to know that you'll get to where you're going. Just the same, Aztek's web analytics reports provide the details you need, explained by our experts in common sense terms. And they always connect back to your business goals and performance objectives.