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3615 Superior Avenue,
Cleveland, Ohio 44114
216.472.2121

Content Creation

When you think content-first, everything else follows.

At Aztek, we take a content-first approach to web design and digital marketing. A site or digital marketing strategy without high-quality content is like a house without furniture - it looks nice, but it’s not particularly useful.

Content Creation Services

Aztek’s content services are focused on establishing the right voice and tone for your website, driving website visitors, and converting visitors into leads and sales. Here are just a few of the ways we do it:

Blog Writing Services

A blog with a consistent stream of optimized content can be one of the biggest drivers of traffic to your website.

Web Page Content

If your website content isn’t optimized for search, our SEO content writing team can focus on updating content to drive traffic.

Landing Pages

Written content for landing pages can have a significant impact on conversion rates from search and paid advertising.

Case Studies

These can be one of the most useful tools to show your audience your products or services.

Whitepapers

These can be an important part of a lead generation or lead nurturing strategy.

Social Media

Don’t forget that social media is one of the best channels for promoting and sharing the valuable content that’s being created.

The Process

Every organization has different needs from a content perspective. Some may simply need support in producing content on a regular basis, while others may need a more robust content strategy that spans their website, search efforts, paid efforts, social media and more. That’s why we tailor our content services to each organization we work with.

There are a lot of things to think about: who owns this content? Who needs to see it before it's "approved?" How often will it need to be updated? We can help with these questions. We have a full team that takes into account everything from tone and user experience to search engine optimization and converting to leads:

  • Content Strategist
  • Copywriter
  • Keyword Research/SEO
  • User Experience
  • Editor
  • Proofreader

WE WORK WITH YOU WHILE CREATING CONTENT

We will begin drafting pages and then get your approval before moving on. This allows you to be able to see the content and make recommendations.

If you have a team and would like to be the one creating content, we can provide proofreading and editing along the way. You choose what's best for you and your business.