PPC Advertising: Google AdWords, Facebook Ads and more. If SEO is the tortoise, PPC is the hare. But in this story, they both win the race.

Search Engine Optimization (SEO) and content creation are important long-term strategies for bolstering your digital presence, but Pay-Per-Click (PPC) advertising can supercharge your online marketing and lead to more immediate, high-quality leads.

PPC advertising is the fastest and most effective way to get your brand in front of a relevant online audience, drive qualified traffic to your website, and increase leads and revenue.

PPC is more than just Google ads.

Our paid media experts have years of experience with digital advertising platforms like Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads and more. We research what search terms your target audience is using, optimize your paid advertising accounts to get the best return on investment, and continually optimize to improve performance.

Don't worry, somebody is always steering the ship.

PPC management isn’t just “set it and forget it.” You’ll have a dedicated PPC strategist who monitors your accounts on a daily basis and ensures that they’re performing as effectively as possible, and you’ll receive detailed reporting on campaign performance.

Because our SEO and PPC teams are able to share program data with each other, many clients who engage in both content marketing and paid media management see faster, more significant returns on their investment.

Where are your users going?

You can't just run a PPC campaign with thinking about where you are sending all that traffic. A good landing page can be the difference between a conversion and a bounce. It can also bring down your average cost per click - which means more visitors for less spend!

Aztek will create specially designed PPC landing pages that help your paid traffic convert at a higher rate, resulting in more leads and revenue for your company. We’ll work with you to determine the goals of the landing page, who will be visiting, benchmarks and success metrics.