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Blog / Content Audit

For organizations that add content to their website, it's often a forward-facing strategy focusing on "what can we add" and "what can we publish next." However, organizations rarely look back and assess the existing content that lives on their websites, much of which may be out-of-date, under-performing or simply inaccurate. Regularly auditing your site content is just as critical as getting regular checkups. Pruning and optimizing content based can drastically improve the long-term performance of your website.

Audit

 

Blog Audit

Project Includes:

Analytics  Report on existing blog content traffic analytics (pageviews from search traffic).
Contextual Audit

Audit all existing blog content and categorize as Keep, Update, Combine or Remove

  • Blog posts categorized Update will include optimization recommendations
  • Blog posts categorized Combine will identify the combination topic/category

You'll receive:

Comprehensive Report You'll receive a comprehensive report with each blog post, analytics on historical organic traffic, and recommendations on opportunities to combine, update or remove content strategically.
Consulting Meeting/Call We'll walk you through the results of your Blog audit, help you understand audit observations, and provide guidance on a strategy moving forward.

Content Audit

What's Included:

Audience Research Do you know exactly what your audience is looking for when they come to your site? We will conduct interviews with your customers/users to gain insight into what they see as positives and area of improvement for your site. 
Content Strategy Do you feel like your site map and on-page content could use a facelift? Based on competitor research, our kickoff meetings, as well as an assessment of your current site, we will put together a recommendation for how your content should be organized.
Content Optimization Opportunities Are you getting the kind of traffic you want on your site? As we assess your current site, we will look for and research ways to better optimize your content based on your goals.

What You'll Receive:

Comprehensive Report You'll receive a comprehensive report with audience research, sitemap recommendations, and content optimization opportunities.
Consulting Meeting/Call We'll walk you through the results of your Content audit, help you understand audit observations, and provide guidance on a strategy moving forward.

Get More Information

Ready to learn more or get started? Fill out the form below and we'll follow-up with pricing, timelines and specific project details!