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Cleveland, Ohio 44114

Anna Yunker

Vice President, Digital Marketing

Anna is a vice president of digital marketing at Aztek, specializing in tracking and reporting analytics, SEO, content, and PPC. Anna is also the city champion at TogetherDigital (formerly Women in Digital).

She earned a bachelor’s degree in Spanish from Bucknell University and a master’s degree in international education from George Washington University. She then served as a program assistant at George Washington University’s School of Business, where she supported program marketing and development for more than 20 short-term programs, including six required international residency projects for 130 first-year MBA candidates. Prior to joining Aztek as a content strategist, she was a content management coordinator at Case Western Reserve University.

"High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online."

— Kristina Halvorson

fun facts

  • When I was living in South Korea, I went ice fishing with my bare hands. I didn't catch a fish, but they gave me a fish to hold for a picture. I count that.
  • My house was built in 1912 and I love home renovation - I'm always working on a project.


industry resources

  • Nielson Norman Group - A great resource for evidence-based research on usability, content, design trends, and more. 
  • Occam's Razor by Avinash Kaushik - Digital analytics, marketing, and measurement insights. 

recent blog posts

5 Content Marketing Expert Tips To Enhance Your Effectiveness

Content marketing experts know a lot. A few quick tips from them can help grow the success of your program. Find out what they have to say.

Mind Your Forms and Thank Yous: 10 Tips for Form Optimization

This info-packed post will help guide you through the form optimization process, and give you 10 helpful tips to make sure your web forms are performing at their peak.

Content Marketing: Be Honest. Be Authentic. Be Human.

You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.

What Are Personas?

Heard the word personas but don't know what it means? We share a common definition and three articles that will make you understand what are personas.

A Key To Success Online: Make It Easy

Businesses want to know the secret to having the most successful website. It's simple: make it easy for your visitors to do what they need to do. Read an example from the non-profit St. Baldrick's and how you can apply it to your business.

5 Useful Google Analytics Reports

Did you know Google Analytics has standard reports that track useful business data without additional setup? We share some of our favorite reports and the questions they answer about your website.