Chagrin Valley Soap & Salve
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Chagrin Valley Soap & Salve Driving Improved E-Commerce Conversion Rates for Desktop & Mobile

No one likes to pinch and zoom.

Especially when you're trying to make a purchase.

We started working with the Chagrin Valley Soap family on a responsive website retrofit and continue to improve the site with conversion optimization and content recommendations.

screenshot
screenshot

Many small tweaks make a big impact.

Each month we analyze the site looking for opportunities to improve. So instead of just doing a major overhaul every few years, the site is constantly undergoing a series of small tweaks, barely noticeable to most users. We test these tweaks to see what is working best and keep the changes that make a positive difference.

project components

Every project is different and requires a range of components to accomplish the goals. Here’s what went into this one.


  • Responsive Web Design

  • HTML5

  • CSS3
  • .NET
    Microsoft .NET

  • E-Commerce

  • Search Engine Optimization (SEO)

  • Conversion Optimization

  • A/B Testing

  • Google AdWords / PPC Advertising

  • Social Media Advertising

  • User Testing

the results

To be considered successsful, every project must meet or exceed its goals. Here’s how this one is performing.

+20% e-commerce conversion rate
+34% organic traffic from search engines year over year
+60% New mobile users
+30% mobile revenue
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