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Datatrak was revamping its core business offering and a new website with enhanced content management capabilities to better present the new direction was in order.
Their business was in need of presenting their core products and services differently and that change just happened to coincide well with the need to present (and manage) all the content differently as well. The old website was text-heavy, dated, and difficult to manage. Aztek helped them to a new solution with a series of content strategy workshops, a new design, and a shiny new Umbraco CMS. The new site put an emphasis on easier-to-read text and visuals as well as much stronger calls to action to generate qualified leads throughout.
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