GeoCorp, Inc.

GeoCorp, Inc. Bet you didn't know you can "Build Your Own Thermocouple" online.

GeoCorp makes thermocouples.

But not just any old thermocouples.

Really accurate, high-end thermocouples for heat treating really important parts. Like things that go in airplanes for critical functions. And the average person probably doesn't know this, but at this level, these are not the kind of thermocouples you just order off a shelf. If you need the kind of thermocouples GeoCorp sells, you're gonna want to configure every last option. So the crown jewel feature of GeoCorp's website let users do just that. And after you've built your thermocouple you can send it in to get a quote.


After creating this themocouple builder and redesigning the website, we moved into promotion and digital marketing. Our team reworked their AdWords campaigns to increase website leads. We also re-wrote content for the initial redesign and optimized the website for organic traffic.

project components

Every project is different and requires a range of components to accomplish the goals. Here’s what went into this one.

  • Responsive Web Design

  • HTML5

  • CSS3
  • .NET
    Microsoft .NET

  • SQL Server

  • Full Custom CMS

  • Content Marketing

  • Search Engine Optimization (SEO)

  • Google AdWords / PPC Advertising

  • Website Content Development

the results

To be considered successful, every project must meet or exceed its goals. Here’s how this one is performing.

+100% Quote submissions, from 23 to 46 per month
+34% Sessions from organic search traffic
+170% Thermocouple product builder pageviews
+350% Quote submissions from the thermocouple builder
+54% overall website sessions (2016 vs 2015)
+245% Product builder sessions (2016 vs 2015)
+30% Quote submissions (2016 vs 2015)
+14% Product builder quote submissions (2016 vs 2015)