Northern Log makes really beautiful wood building supply products for lots of applications.
The challenge was getting all their audiences to understand the offerings, and successfully request the right quote for their application. Colors, sizes, finishes, options could become difficult with the benefit of an NLS expert right there on the phone with you. So the website had to setup up and make these options more understandable. Clearer gallery images, simplified page layouts, and re-imagined quote instructions have helped customers find what they need and achieve that perfect rustic look NLS specializes in.