In order to drive awareness of the FrogTape brand, ShurTech created the PaintOver Challenge. This challenge invites six famous bloggers to redo a room in their own style (using FrogTape for all of the painting). They document the whole process on this website and at the end, the audience votes for their favorite room makeover.
The website had to let users access design trends, check it weekly, and include a variety of high-quality images. It also had to include a voting widget, be responsive, and still fun for users to navigate through and encourage engagement.
EVERY PROJECT IS DIFFERENT AND REQUIRES A RANGE OF COMPONENTS TO ACCOMPLISH THE GOALS. HERE’S WHAT WENT INTO THIS ONE.