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Pruning and optimizing content can drastically improve the long-term performance of your website.
Regular content audits are proven to boost website traffic and increase conversions. Our strategists will conduct a qualitative assessment of all the content on your website, assessing the strengths and weaknesses of each page in relation to your key performance indicators (KPIs).
Refreshing stale blog posts is an effective way to drive more traffic to your site without creating new content. Our strategists will comb through your blog to identify which articles you should keep, update, combine, or remove.
For organizations that add content to their website, it's often a forward-facing strategy focusing on "what can we add" and "what can we publish next." However, organizations rarely look back and assess the existing content that lives on their websites, much of which may be out-of-date, under-performing or simply inaccurate.
Regularly auditing your website content is just as critical as getting regular checkups. Pruning and optimizing content based can drastically improve the long-term performance of your website.
