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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Blog and Content Audit

Pruning and optimizing content can drastically improve the long-term performance of your website.

Expertise

Content Audit

Regular content audits are proven to boost website traffic and increase conversions. Our strategists will conduct a qualitative assessment of all the content on your website, assessing the strengths and weaknesses of each page in relation to your key performance indicators (KPIs).

Blog Audit

Refreshing stale blog posts is an effective way to drive more traffic to your site without creating new content. Our strategists will comb through your blog to identify which articles you should keep, update, combine, or remove.

Give your content a face lift.

For organizations that add content to their website, it's often a forward-facing strategy focusing on "what can we add" and "what can we publish next." However, organizations rarely look back and assess the existing content that lives on their websites, much of which may be out-of-date, under-performing or simply inaccurate. 

Regularly auditing your website content is just as critical as getting regular checkups. Pruning and optimizing content based can drastically improve the long-term performance of your website.

At a glance

38% of users stop engaging with outdated and unattractive content.

80% of marketing content goes unused by sales teams because it’s irrelevant or hard to find.

51% of marketers say updating existing content is the most effective method to improve content performance.