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Social Media Audit

Optimize business strategies and grow your social presence through analyzing the impact and performance of your social channels compared to competitors.

Expertise

Platform Evaluation

Not every social media platform is right for every organization. Are you currently on the best social networks for your business and industry? We'll evaluate where your brand currently has a social presence, and which networks are ideal to reach your target audiences. Our team will also analyze the current audiences following along with your social networks and examine opportunity for community growth. 

Content Review

How frequent are you maintaining your content cadence? What types of content are you putting out there? Our team will take a dive into the content themes being shared across your social channels and make recommendations for the types of quality content to consider. 

Website Impact

You may be putting content out there on each of your social networks regularly, but is it making a direct impact to website traffic or leads? We'll show you how your social networks are really influencing actionable activity on your site or what levels of traffic each channel are currently bringing in on average. 

On-Platform Engagement

How well is the content you're sharing engaging your community or driving a response? Whether it's post likes, shares or comments, we will provide an overview of how your audience is interacting with your brand on the social networks themselves and where there may be opportunities. 

Competitor Review

What types of content are your competitors putting out there? Are your competitors finding stronger ways to engage with similar audiences? We'll audit the social media performance of your top three competitors so you can gain a competitive edge for how you promote your brand on social networks.

 

We know that creating a social media strategy isn't always easy, which is why we like to evaluate existing performance to help guide ideas first. The Aztek Social Media Audit will help your business better understand what impact your social networks currently have on your organization, what messaging is currently resonating, and where there may be gaps to fill for complimenting your business goals. 

You'll receive a comprehensive report of each area of expertise, alongside recommendations that will help gear your strategies towards opportunities for awareness, community engagement, traffic or sales. 

At a Glance

97% of digital consumers have used social media in the past month

50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019)

People spend 2 hours and 24 minutes on social media every day, across devices (that means about 1 of every 3 hours spent on the internet is on social platforms)

Our Process

Evaluate:
Content Themes, Communities & Presence
Analyze:
Metrics, KPIs
Define:
Recommend, Insights, Goals
Refine:
Update Strategies, Opportunities