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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Facebook & Instagram Lead Generation Program

Social media is a powerful tool with the right approach. Our lead generation program is designed to help you build your business through proven Facebook and Instagram ads management.

Let's use Facebook and Instagram ads to your advantage.

Generating qualified leads can often take significant time and investment. With over 200 million users across Facebook and Instagram, there’s ample opportunity to reach your ideal customer – you just need the right program for your organization.

Aztek has developed a proven system for targeting your specific audience and generating qualified leads. Through a quick discovery call or meeting, we'll gain an understanding of your organization and services, your audience, and the messaging that will need to be used to attract qualified leads.

What's Included

  • Development of creative and messaging (3 ad variations)*
  • Development of content to be used with campaign
  • Identification and targeting of audience
  • Development of lead generation forms
  • Set up of lead generation notifications
  • 3-page report of campaign performance on a per month basis
  • Integration of lead generation notifications with additional systems*
  • Insights tag implementation*

* Integration with additional systems (example: CRM) can be added for an additional fee

*Video/ animation creation available for an additional fee

* Insights tag implementation for enhanced tracking may be implemented for an additional fee

At a glance

89% of B2B marketers use LinkedIn for lead generation

62% of B2B marketers say LinkedIn successfully generates leads—that’s twice as many as the next social platform.

Cost per lead on LinkedIn is 28% lower than on Google AdWords

source: Hootsuite