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How to Calculate and Set a Digital Marketing Budget

Thursday, September 17 | 11:00am

Perfect for business and marketing leaders, this live webinar will walk through how to calculate and set a Digital Marketing budget.

In this webinar, we’ll discuss:

  • Learn industry marketing benchmarks and how to calculate a digital marketing budget as part of an overall marketing budget

  • Diving into calculating digital ad spend, investments in marketing technology, and staffing and resource costs

  • Next steps for putting together a Digital Marketing budget, whether short-term or for the year ahead

  • Q&A and discussion

This webinar is ideal for small- and mid-sized business leaders and marketing professionals who are responsible for contributing or putting together their organization's digital marketing budget. Never put together a budget before? No problem! This is a great learning opportunity for anyone responsible for the financial side of marketing within their organization.