How a new website increased the visibility of arts and cultural events by over 1000%

Can a website help strengthen a community?

We think so. And that was our goal working with Cuyahoga Arts & Culture on a website redesign.

Cuyahoga Arts & Culture (CAC) is the public funder for arts and culture in Cuyahoga County, Ohio. Each year CAC invests more than $15 million in organizations that bring art and culture to local Cleveland communities. That translates into tens of thousands of programs and events that enhance education, enrich the quality of life, and support the local economy.

So what was the problem?

The old website didn't have event filtering options, so it was hard to find information about the variety of events in the area. CAC also had to enter all of the information for thousands of events and programs on their own.

Collaborative and Filterable Events Calendar

We helped CAC develop a dynamic event calendar that would shows the variety of events and programming gives visitors more search options for events and allows cultural partners to submit their own event information into the system.

Visitors can now sort events by

  • Date
  • Price
  • Category
  • Area/Location

Goals for the project supported CAC's mission and vision

  • Increasing attendance at arts and cultural events, by making event information easier to find and filter.
  • Making it easy for partners to provide event information, reducing the administrative burden on CAC team.
  • Being transparent to the public by communicating how and where tax dollars are being used, making board meeting minutes available for download, and communicating the grant process.

Project Components

Responsive Web Design
Responsive Web Design
HTML5
HTML5
CSS3
CSS3
ASP.NET
ASP.NET
SQL Server
SQL Server
Full Custom CMS
Full Custom CMS

The Proof

Event Pages

1,594% increase in unique pageviews
12% improvement in bounce rate
Traffic

121% increase in total traffic
30% increase in pages viewed per visit
12% increase in time on site
Mobile

283% increase in pageviews
24% increase in time on site
16% increase in pages viewed per visit
“After reviewing proposals for our new website from many firms around town, Aztek was the clear choice to build value for our users and meet our unconventional website needs.

Throughout our work together, the Aztek team was professional, responsive and attentive to our requests for a user-friendly website and custom content management system to streamline our work.

The finished product is fresh, engaging, and easy to use on any platform. As a result, our web traffic and engagement continue to increase. We’re better positioned today to serve our stakeholders and our community.”
jacob c. sinatra, manager - special projects