Why You Might Not Need an App

You might not need an app. There, I said it.

What if I told you nobody is actually going to use your app?

Not only that, you still need a website, and it needs to provide an amazing experience for viewing on mobile browsers.

Now, before you and Ewan Spence get the nice folks in the white coats to come and take me away, let me explain.


Why SEO Is Shortsighted

Have you ever been in this situation?

You’re sitting at a bar watching your favorite game of choice (possibly the World Cup, go #USMNT!) and the guy or gal next to you strikes up a conversation.

2001 Actor Hugh Jackman at a bar. Image by Anders Overgaard/ CORBIS OUTLINE


This can go one of two ways:

  1. They tell you something interesting, maybe some fun World Cup facts.
  2. They start on a long diatribe about an unrelated and miserably boring topic.

Now, imagine your marketing content is the conversation topic.

Would you try to escape the conversation?


Pittsburgh TechFest 2014

Over the weekend, some of the Aztek team made the drive down from Cleveland to Pittsburgh for the annual Pittsburgh TechFest. TechFest is a one day event highlighting software and web development in the western Pennsylvania region.
The varied sessions covered coding, agile methodology, project management, and a wide-range of development stacks. Check out the notes below from our favorite sessions.

Pittsburgh TechFest 2014


Rustbelt Refresh Recap 2014

Matt Griffin

The aztekweb team returned from Rustbelt Refresh this year excited (and a little overwhelmed) with all the great ideas flying around. This event was unanimously one of our favorites in recent memory. The speakers and topics were top notch and the event is extremely well run. Here are some bullet points from each session collected from our team:


Nedim Nisic: Dale Carnegie Grad

Last Tuesday, Nedim Nisic, aztek's resident superstar (and only Olympian), graduated from the Dale Carnegie Training Course. For reference, the course is a 12-week program that helps individuals sharpen their presentation and interpersonal skills to further improve their professional performance.


Why You Should Do Web Marketing

Hey, Over Here!

I was doing some research the other day and came across some eye-opening stats:

  • the average human's attention span is 8 seconds.
  • the average attention span of a goldfish is 9 seconds.
  • there are 571 new websites created every minute.
  • 60% of organic clicks go to the top 3 results.
  • 79% of leads never convert to a sale

That's right. Your customers have an attention span shorter than a goldfish. More...

Your Press Release is Not Your Blog Post

Despite the fact that traditional media is dying, I think we are all familiar with the bog-standard Press Release. Just as its name says, it is the document that you send out to the press (or in 21st century terms, the media) with news about your company that you hope they will find interesting enough to publish in their newspaper, magazine, or other publication.

The media

It is brief, impersonal, and generally adheres to traditional (read: old) journalistic standards, all of which are not things a blog post should be. Your blog is your direct line to your customers/users/fans, and you can write those articles however you want. 


No amount of design can fix your lousy content.

Yes, trying to fix bad  content with a shiny new design is considered lipstick on a pig.

"Well this is exciting. it's Q1 and management has approved the budget to finally redesign the company website. It's not a huge budget, but boy oh boy is it gonna be great to finally fix all the things we hate about our current website. I mean it's just looks old. And besides, there are a ton of new features and capabilities we want it to have!"

Where to even start? We want big rotating homepage doohickeys, new colors, new fonts, maybe some sweet drop shadows to really make our new logo "pop"...

Huh? What about the content you say? Forget that for a minute; What's it gonna look like? What about all the cool new stuff it's going to do? How can I give you content if I don't know what it's gonna look like? Can't you just design it and we'll figure out the content later? We don't want to waste the project budget on content, we want all these new features!"


Don't Get Locked Out of Google Analytics!

In our previous post, we talked about what you can do if you don't know how to log in to your Google Analytics account.

Well, prevention is the best medicine. So today, we're going to talk about how you can prevent those types of issues in the first place. Fortunately, the process of adding administrators is pretty easy.


Oops! I Can't Access Google Analytics!

It happens more often than you would think.

Some go-getter at your company sets your site up with Google Analytics. You figure: "Hey! Said person is telling us how the website is performing, so I don't need to worry about it."

Then said person leaves the company, and all of sudden, you're flying blind. You have no idea how your website is contributing to your business goals. All because you never asked what the logins were, and said person never thought to tell you.

What can I do if I can't access Google Analytics?



Who are these guys anyway?

Aztek is a web design, web application development, web marketing, and hosting firm in Cleveland Ohio. We’ve been around for more than 16 years, and we’ve worked with more than 600 clients. Aztek is not affiliated with the unfortunate car of the same name, nor are we descended from a fifteenth century Mesoamerican civilization. At least, not that we know of.