Finding the right organic keywords for your website is hard. You need to understand your target audience. You have to consider the intent of each keyword (research, transactional, or branded). You have to identify which pages should be optimized for which keywords.
And that’s just the beginning!
Adding to the complexity is the fact that Google gets 500 million never-before-seen queries per day (about 15% of their daily total). In other words, people will search in different ways to find the same information, making it more difficult to uncover the keywords that are most valuable to your bottom line.
This is part 2 of our multi-part series: Get More Out of Google Analytics. If you missed it, make sure to read part 1: Getting Started with Google Analytics.
In our last post, we talked about how you can set up a new Google Analytics account with the new Universal tracking code.
But what if you already have an account and aren’t sure whether you have Universal Analytics? Or what if you know you don’t have Universal Analytics but can’t figure out how to upgrade?
Today’s blog post will answer both questions.
Every site we build launches with Google Analytics installed. Why?
Because it's a robust tool that helps our clients understand the value that their new websites bring to their business.
Have you ever wanted to:
- Track how many of your quote forms were completed?
- See how many times that PDF was opened?
- Know what your average order value is?
- Find out if that ad you bought generated leads?
Google Analytics can tell you all of this and more.
You might not need an app. There, I said it.
Not only that, you still need a website, and it needs to provide an amazing experience for viewing on mobile browsers.
Now, before you and Ewan Spence get the nice folks in the white coats to come and take me away, let me explain.
Have you ever been in this situation?
You’re sitting at a bar watching your favorite game of choice (possibly the World Cup, go #USMNT!) and the guy or gal next to you strikes up a conversation.
This can go one of two ways:
- They tell you something interesting, maybe some fun World Cup facts.
- They start on a long diatribe about an unrelated and miserably boring topic.
Now, imagine your marketing content is the conversation topic.
Would you try to escape the conversation?
Over the weekend, some of the Aztek team made the drive down from Cleveland to Pittsburgh for the annual Pittsburgh TechFest. TechFest is a one day event highlighting software and web development in the western Pennsylvania region.
The varied sessions covered coding, agile methodology, project management, and a wide-range of development stacks. Check out the notes below from our favorite sessions.
The aztekweb team returned from Rustbelt Refresh this year excited (and a little overwhelmed) with all the great ideas flying around. This event was unanimously one of our favorites in recent memory. The speakers and topics were top notch and the event is extremely well run. Here are some bullet points from each session collected from our team:
Last Tuesday, Nedim Nisic, aztek's resident superstar (and only Olympian), graduated from the Dale Carnegie Training Course. For reference, the course is a 12-week program that helps individuals sharpen their presentation and interpersonal skills to further improve their professional performance.
Hey, Over Here!
I was doing some research the other day and came across some eye-opening stats:
- the average human's attention span is 8 seconds.
- the average attention span of a goldfish is 9 seconds.
- there are 571 new websites created every minute.
- 60% of organic clicks go to the top 3 results.
- 79% of leads never convert to a sale
That's right. Your customers have an attention span shorter than a goldfish. More...
Despite the fact that traditional media is dying, I think we are all familiar with the bog-standard Press Release. Just as its name says, it is the document that you send out to the press (or in 21st century terms, the media) with news about your company that you hope they will find interesting enough to publish in their newspaper, magazine, or other publication.
It is brief, impersonal, and generally adheres to traditional (read: old) journalistic standards, all of which are not things a blog post should be. Your blog is your direct line to your customers/users/fans, and you can write those articles however you want.