Google Analytics is Blocking PPC Keyword Data

Last week, Search Engine Land reported that Google would be blocking keyword data for PPC in Google Analytics. If this sounds a lot like the organic (not provided) changes, that's because it's exactly the same thing, just for PPC.

So, Does Google Analytics Provide Value Anymore?

If you're like me that was the first question you asked yourself when you heard about this update.

The answer is yes.


StirTrek 2014 - Learn Long and Prosper.


Last week, nearly our entire team had the good fortune to attend StirTrek, a one day conference with tons of great web and technology related content. Our large group was able to cover many different sessions and learned about lots of great topics. We've put some of the highlights below.

TL;DR: it was both awesome and affordable. We'll be attending again next next year. More...

Just How "Frequently Asked" is That Question, Really?

I wish someone would ask how I make such great scrambled eggs. I love my scrambled eggs, and wish people shared my appreciation for them to the point where they asked how I do it.

Nobody wants to know how you make scrambled eggs

But they don’t. Even if they like them, they seldom ask how they're made.

So I wouldn’t put “How do you make such great scrambled eggs?” at the top of the questions people frequently ask me, no matter how much I wish it was true.

Yet so many companies put the equivalent of my scrambled egg queries at the top of their FAQ page.


Dan Mall (and Element Collages) to the Rescue!

Recently, I tweeted to Dan Mall (superstar designer and professional nice guy) to let him know how much a blog post of his helped my design process. I was honored when he reached back out and asked if I'd share what I'd been doing.

Dan's blog post helped solve an issue we'd been wrestling with since making the transition to responsive web design; how to communicate visual direction.


Custom Apps: 7 Questions to Ask Before Hiring an Agency

If you’re going to invest the time and money to develop a custom application, it’s worth your while to do some legwork upfront and research your prospective partners. A custom-developed application may have numerous benefits and advantages over other browser based solutions, but they can also be more complex. If you’ve decided a custom application is the best route for you, you should do extensive due diligence before choosing a partner – from both business and web development standpoints. 

Image of detective. Be sure to do your research before selecting a partner to build a custom application.


Should You Create a Branded YouTube Channel For Your Business?

If you’re only using YouTube as a place to watch funny cat videos or find the latest underground band, you’re missing out on its benefits as a powerful business tool to enhance your brand and strengthen your social outreach.

There are tons of resources available about YouTube and how to use it to maximize your brand. But we wanted to share a quick and dirty snapshot about one specific aspect—the benefits of brand channels. 

First, the basics 

If you’re still wondering “Why YouTube?” check out these stats:

Youtube statistics infographic


Connecting Keyword Rankings to Meaningful Results

In my last post, I offered three reasons why keyword rankings aren’t as important as you think they are.  Those reasons are:

  1. People can get to your site from sources other than a search engine.
  2. Top rankings don’t necessarily equal more traffic.
  3. Top rankings don’t necessarily equal more business (this is the most important reason).

Specifically, the point I was trying to make is that keyword rankings aren’t important unless they generate meaningful results for your company. So, to help you make the connection between a ranking and keyword quality, I’ve provided some tips for your reading pleasure.


Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true as that last statement may be, there are three reasons why I would argue your keyword rankings aren’t as important as you think they are.


Rankings aren't as important as you though. Shocking, we know. 


2013 in Review: Content is Still King

Did you know that Yahoo! and Bing have nearly 30% search engine market share? Based on comScore data, that accounts for 43,283,582,089 (that's 43 billion) searches per month. While a staggering number, Google gets about 100 billion queries per month. 

No matter which search engine you prefer, the one thing that they all have in common is the desire to serve up relevant results based on the quality of content a website provides.

In our final episode of 2013 in Review, Dave and I give tips on what businesses should consider when it comes to the development of content on their website.


2013 in Review: The Truth About All Those TLDs

"I want to protect my brand from competitors."

"I want to try to get more listings on page one in Google."

These are the two most common things we hear when we're talking with a client about whether to buy multiple top-level domains (.com, .net, .info, etc.). Watch the latest episode of 2013 in Review to see why Dave and I feel this is NOT in your company's best interest.



Who are these guys anyway?

Aztek is a web design, web application development, web marketing, and hosting firm in Cleveland Ohio. We’ve been around for more than 16 years, and we’ve worked with more than 600 clients. Aztek is not affiliated with the unfortunate car of the same name, nor are we descended from a fifteenth century Mesoamerican civilization. At least, not that we know of.