On June 11, Google announced on its Webmaster Central blog that rankings would be impacted for sites that aren't properly configured for smartphone users.

It's pretty easy to understand why Google is laying the smack down.

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We've all been there (and if you haven’t, you will, you young, skinny thing you). You’re at the doctor’s office, and she says “Well, you’re doing OK, but you need to drop some weight.” We knew it was coming. We've seen the tummy, the love handles, the jowliness under the chin. And worse, we know what we have to do. It’s simple. Eat less ice cream. Eat more veggies. Get off our bums and walk somewhere once in a while. It’s simple.

But simple isn't always easy. Simple can be very hard (ask a failed tightrope walker). We don’t want to eat our veggies when a Dove Bar tastes so much better. We want Insanely Effortless Fat Loss tablets and the Ultra Mega No-Effort Ab Machine to work so we don’t have to. But they don’t. It isn't easy. Losing weight is hard work. But it will make us feel better and help us live longer.

So it is with data.

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Today’s web marketing landscape is constantly evolving. Responsible web agencies will not only execute strategies; they will educate you about what these changes are and how they will impact your website(s). Responsible agencies will also hold themselves accountable for the results their recommendations are generating.

From an agency perspective, this requires a lot of attention and a lot of work. But for all the work that a web agency can do to generate results that matter to your business, the truth is that without active involvement from the client side, no campaign will be as successful as it could be.

A good landing page is unique; in fact it has to be. Each landing page should be specifically designed for the function it serves. While there is no magic one-size-fits all formula, there are some best practices that can drastically increase your chances of success.

Here is a list of tips that Aztek uses to make a winning landing page. If you’re looking for even more information on the design process, we have drawn up a simple but helpful diagram.

You want your business to be competitive and successful.

You know that your website is an essential aspect of this goal.

You keep hearing about how important web marketing is. Content marketing, search engine optimization, pay-per-click advertising……

You understand, but you don’t know where to start.

We can help.

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Search engines like Google survive by dishing up the most relevant results to their users. If they didn't, then no one would use their service and no one would click on their paid placements.

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Back in March, BBC, the world’s largest broadcast news organization, was hit with an unnatural link notification. A little more than a month later, Mozilla was hit with a manual spam update.

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NPR. BBC. CBS. AP. They’re all high-profile, well-known, respected news sources. What else do they have in common?

Each of these companies had their official Twitter account hacked in the last couple of weeks.

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We’ve all seen 'About Us' as the first item on a website’s main navigation bar. Plenty of websites do it this way, and many of the clients we partner with want it this way as well. We try to present other options for where to place this important area of information.

You worked hard to build your company into something special. You should be proud and you should want to brag about yourself. And the 'About Us' page is the perfect place to do that. But the fact of the matter is this: prospective customers just don't care as much you do about your company - at least at first - and that means you shouldn't put your About Us page as the first or second item on the main navigation bar.

You’ve got to give them a reason to care!

Pinterest is now driving more traffic to sites than Reddit, LinkedIn, Google+ and YouTube combined.

With stats like this, Pinterest is quickly securing itself as a valid place for businesses to increase their visibility online. The latest analytics updates and site verification tools give businesses even more reasons to join the thriving community of pinners.

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