How To Make Sure You Are Using Universal Analytics

This is part 2 of our multi-part series: Get More Out of Google Analytics. If you missed it, make sure to read part 1: Getting Started with Google Analytics.

In our last post, we talked about how you can set up a new Google Analytics account with the new Universal tracking code.

But what if you already have an account and aren’t sure whether you have Universal Analytics? Or what if you know you don’t have Universal Analytics but can’t figure out how to upgrade?

Today’s blog post will answer both questions.

How Can I Tell If I Have Universal Analytics?

Fortunately, this is pretty easy. All you need to know is what browser you are using. If you use Google Chrome, Internet Explorer, or Mozilla Firefox:

  1. Go to your homepage.
  2. Click Ctrl + U (the control button and the U button on your keyboard at the same time).
  3. You will be taken to the Source Code page.
  4. On this page, click Ctrl + F (the control button and the F button on your keyboard at the same time).
  5. In the search bar, type in analytics.js.
  6. If you find this in the source code, you are using Universal Analytics.

If you use Safari, follow this same process, except click Ctrl + Alt + U (the control button, Alt button, and U button) for step 2.

For reference, here's what the code should look like:

Universal Analytics code example

How Do I Upgrade to Universal Analytics?

To do this, you will need full administrative access to your Google Analytics account. If you are not currently set up as an administrative user, contact the account owner and request it. You can use Google’s Add/modify/delete users page to help with the process.

Once you are an administrator:

  1. Log in to your Google Analytics account and click on the “Admin” link.
  2. On the Admin page, in the “Property” column, select the website from the dropdown menu.
  3. Click on “Tracking Info” and then “Tracking Code.”
  4. You should see a big box with Google Analytics tracking code inside. Copy and paste this code before the tag on every page of your website.

That's it!

How to access your Universal Analytics tracking code.

If you’re a critical thinker or just plain curious, you might be asking if it’s worth all this effort to update your Google Analytics tracking code. We say of course it is!

So in order to satisfy your curiosity, keep a weathered eye for our next post: What’s the Big Deal With Universal Analytics?

Previous Posts in this series:

  1. Getting Started with Google Analytics

Get More Out of Google Analytics

Every site we build launches with Google Analytics installed. Why? 

Because it's a robust tool that helps our clients understand the value that their new websites bring to their business.

Have you ever wanted to:

  • Track how many of your quote forms were completed? 
  • See how many times that PDF was opened? 
  • Know what your average order value is? 
  • Find out if that ad you bought generated leads?

Google Analytics can tell you all of this and more.

Google Analytics

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Have you ever been in this situation?

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This can go one of two ways:

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Now, imagine your marketing content is the conversation topic.

Would you try to escape the conversation?

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"Well this is exciting. it's Q1 and management has approved the budget to finally redesign the company website. It's not a huge budget, but boy oh boy is it gonna be great to finally fix all the things we hate about our current website. I mean it's just looks old. And besides, there are a ton of new features and capabilities we want it to have!"

Where to even start? We want big rotating homepage doohickeys, new colors, new fonts, maybe some sweet drop shadows to really make our new logo "pop"...

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Who are these guys anyway?

Aztek is a web design, web application development, web marketing, and hosting firm in Cleveland Ohio. We’ve been around for more than 16 years, and we’ve worked with more than 600 clients. Aztek is not affiliated with the unfortunate car of the same name, nor are we descended from a fifteenth century Mesoamerican civilization. At least, not that we know of.