We love Content Marketing World. Every year, we walk away with tons of ideas and a renewed energy for our industry that we just don't get from other professional conferences. The conference feels less like work and more like a second honeymoon where you learn to fall in love with your profession all over again.
Since #CMWorld 2013, we have embraced the concept of Youtility (helping self-educated buyers instead of selling to them). We nailed down our persona creation process. We started mapping personas and messaging to specific pages in our sitemaps and wireframes. And in the process, we created higher-quality work that generated quality leads for our clients.
This year's takeaways promise even more changes for the better. Below are some of our favorite points from Content Marketing World 2014.
Does hearing Katy Perry’s “Roar” make you think about content marketing?
If the answer is yes, then you were at Content Marketing World last year in Cleveland, Ohio. And you remember the video that ended with Joe Pulizzi running into the conference in a bright orange suit...
Finding the right organic keywords for your website is hard. You need to understand your target audience. You have to consider the intent of each keyword (research, transactional, or branded). You have to identify which pages should be optimized for which keywords.
And that’s just the beginning!
Adding to the complexity is the fact that Google gets 500 million never-before-seen queries per day (about 15% of their daily total). In other words, people will search in different ways to find the same information, making it more difficult to uncover the keywords that are most valuable to your bottom line.
This is part 2 of our multi-part series: Get More Out of Google Analytics. If you missed it, make sure to read part 1: Getting Started with Google Analytics.
In our last post, we talked about how you can set up a new Google Analytics account with the new Universal tracking code.
But what if you already have an account and aren’t sure whether you have Universal Analytics? Or what if you know you don’t have Universal Analytics but can’t figure out how to upgrade?
Today’s blog post will answer both questions.
Every site we build launches with Google Analytics installed. Why?
Because it's a robust tool that helps our clients understand the value that their new websites bring to their business.
Have you ever wanted to:
- Track how many of your quote forms were completed?
- See how many times that PDF was opened?
- Know what your average order value is?
- Find out if that ad you bought generated leads?
Google Analytics can tell you all of this and more.
You might not need an app. There, I said it.
Not only that, you still need a website, and it needs to provide an amazing experience for viewing on mobile browsers.
Now, before you and Ewan Spence get the nice folks in the white coats to come and take me away, let me explain.
Have you ever been in this situation?
You’re sitting at a bar watching your favorite game of choice (possibly the World Cup, go #USMNT!) and the guy or gal next to you strikes up a conversation.
This can go one of two ways:
- They tell you something interesting, maybe some fun World Cup facts.
- They start on a long diatribe about an unrelated and miserably boring topic.
Now, imagine your marketing content is the conversation topic.
Would you try to escape the conversation?
Over the weekend, some of the Aztek team made the drive down from Cleveland to Pittsburgh for the annual Pittsburgh TechFest. TechFest is a one day event highlighting software and web development in the western Pennsylvania region.
The varied sessions covered coding, agile methodology, project management, and a wide-range of development stacks. Check out the notes below from our favorite sessions.
The aztekweb team returned from Rustbelt Refresh this year excited (and a little overwhelmed) with all the great ideas flying around. This event was unanimously one of our favorites in recent memory. The speakers and topics were top notch and the event is extremely well run. Here are some bullet points from each session collected from our team:
Last Tuesday, Nedim Nisic, aztek's resident superstar (and only Olympian), graduated from the Dale Carnegie Training Course. For reference, the course is a 12-week program that helps individuals sharpen their presentation and interpersonal skills to further improve their professional performance.