Back in March, BBC, the world’s largest broadcast news organization, was hit with an unnatural link notification. A little more than a month later, Mozilla was hit with a manual spam update.

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So you're a company that provides a great service. This service is proven to save your customers time and money. But your target audience doesn't fully understand your service or, even worse, they don't even know that your industry exists. To make matters more complicated, your website doesn't reflect the high level of quality that you provide to your existing customers. What do you do to grow?

Consider web marketing.

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Organic search engine optimization has three parts:

• Onsite optimization
• Offsite optimization
• Technical optimization

Onsite SEO includes elements like title tags and on-page content. Offsite means things like social media presence and sharing as well as inbound links. And technical optimization means things like XML sitemaps, URL structure, 404 error pages, and other web elements “under the hood.”

Fresh on the heels of Pat's announcement of the most recent Google Panda update, it looks like the other black-and-white animal-named update, known as Google Penguin, is also due for an update. More...

If you’re an avid reader of our blog, you’ve probably encountered something about the Google Panda update. If you’re not an avid reader (you should be!) or if you’re not familiar with Google Panda, it’s simply the name for a series of ranking formula updates aimed directly at sites with thin, poorly written, or duplicate content. More...

It is high noon at the SEO corral, and in the battle between white hat and black hat, it looks like Google is arming itself with a shiny new six shooter. Google has been granted a patent for technology that uncovers hidden text and hidden links on web pages.

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If you're not familiar with content marketing, consider this: You have about 10 seconds (or 40 words) to capture someone's attention on the web. Is your website's content strong enough to take advantage of this limited window of opportunity?

This past Friday, Aztek had the pleasure of presenting the value of content marketing to some of ERC's Preferred Partner Network.

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Every two years, SEOMoz publishes a report on organic search engine ranking factors. In 2009, that report found that the top three most important ranking factors were related to link building, specifically:

• Optimized anchor text
• The number of links back to your website
• The number of different sites providing links back to your website

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It's no secret that Google would prefer users to click on their paid listings than on organic ones. Google is, after all, a (very profitable) business.

We've seen evidence that supports the claim about an increased prominence of paid placement in the search results pages.

Image from http://www.ppchero.com/

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In last month's comScore qSearch analysis, it was reported that U.S. desktop search volume for the month of August was down year-over-year. For the first time ever.

Where did all the searches go? Well, mobile.

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