Optimize Your Website For Conversions, Not Traffic Alone

Search Engine Optimization is a well known term and online marketing tool. Most companies spend a pretty penny on SEO and consulting services. A good portion of these same companies become so wrapped up in optimizing their websites for the search engines with the goal to drive the most traffic as possible to their site. "The more eyeballs the better", they might say. While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation. More...

A New Year, A New Website

It’s been almost three years since we launched aztekweb.com. And like we tell our clients, that’s about the average lifespan of most websites. Things change. The Internet evolves, new technologies become available, old technologies may no longer be the best choice. Companies offer new services and stop supporting others.

It’s no different for us.

In 2010 we saw the rise of “Apps” and the “Mobile Web”. And we’ve added those services to our offering. We upgraded the blog. Our client list evolved and we wanted a portfolio interface that worked more naturally on an iPad *COUGH**COUGH* sorry, “Touch screen device”. We revisited what was working, and what wasn’t. We simplified. We grew. We even threw in some hidden Easter Eggs for those of you willing hunt them down (Hint: we played a lot of Konami games on the Nintendo growing up).

Plus, our creative team was bored with the old design.

There are many other great things planned for 2011. We hope the new aztekweb.com serves our clients (and potential clients) well.

New Year's Website Resolutions

As the year wraps up, it’s a good time to make some plans for things to accomplish in the New Year. Budgets are being decided, strategies being finalized. Make sure there is some time and energy set aside for your organization’s website. Even if you just finished a huge website project last year, there are still lots of other things you should be considering this year.  And since your website doesn’t need to quit smoking or call it’s mother more often, here’s a few more appropriate ideas… More...

The Website Pre-project Checklist (for the Client)

Beginning a new website project can be a daunting and intimidating task. There are so many moving parts it is easy to overlook some of them. This doesn’t just go for the web designer; it goes for the client as well. In an effort to help make the process a little less frightening, here is Aztek’s website project checklist for the client… More...

Web Design: So easy, a caveman can do it.

<html> Hello World </html>

That’s a web page. No, seriously, it is. We even have it up on our site: http://www.aztekweb.com/page.html  Go to it.  We’ll be here when you get back.

*thumb twiddling*

See?  A web page.  You could do that.  So now you, too, can say you can make web pages.  Heck, get yourself a domain and you’ve written and published an entire website.  You’re in business.  Put your shingle out and let everybody know there’s a new web developer in town. More...

City of Parma Website Wins National Award

The City of Parma website, designed and developed by the Aztek team, received the prestigious Top City Government Website Award from Juggle.com. Parma's website earned this award after the Awards editors reviewed more than 3,000 other municipal websites from across the United States.

As explained by the Awards editor, the website won this award due to its "impressively rich information, useful services and excellent visual design". The City of Parma website, also hosted by Aztek, will be featured on the Juggle website. 

It has been Aztek's goal to provide the City of Parma with the latest and most up-to-date web services.  The City of Parma website meets current design standards and provides residents with relevant web-based applications that are easily accessible.

Aztek is proud to be the Cleveland web design firm behind this award winning municipal website! 

Aztek Interviewed by Dan Hanson, the Great Lakes Geek

Dave Skorepa and Josh Brown of Aztek were recently interviewed by Dan Hanson (greatlakesgeek.com) about the latest web design technologies and techniques such as HTML 5, CSS3, jQuery and the Mobile Web. You can watch the YouTube video below.

Tips for a Successful Website

Nowadays it seems that everyone thinks they know everything about the web. People seem to think that web design is "easy" when it comes to designing, building and optimizing a successful website. Not to mention getting users to convert once they find your site. Aztek is one of the oldest Cleveland web design firms around, so we know our fair share of how to build, not only a good looking website, but a successful one that drives traffic and converts your visitors into customers. Below I will outline some basic tips that need to be considered in order to have a successful website. More...

Six Common Web Design Misconceptions (And Why You Should Avoid Them)

As designers, we strive to learn all we can about your company in order to create for you the best possible web presence, but we can never know your company as intimately as you do. Clients are quite often able to bring great ideas and suggestions to the table that we may not have thought of. The most successful web designs spring directly from this kind of teamwork.

However, just as it is your job to know all about the widgets you make, or the service you provide, it is our job to know all about the web and what makes great web design. Occasionally a client has a suggestion that at first glance seems like a great idea, but may not be effective for a web site. Following are six of the most common misconceptions about web design and why you should avoid them on your site. More...

Help! I’ve been trapped by my web design agency and I can’t get out!

Handcuffed by your web design agency?

It happens all too often. After selecting a (seemingly suitable) web design firm and committing to a project, you may find the company you picked was not a good fit and the relationship sours. Like an unhappy marriage, you want out -- and want to take what’s yours with you. You did after all, pay for your website.

Not so fast buddy. More...

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Who are these guys anyway?

Aztek is a web design, web application development, web marketing, and hosting firm in Cleveland Ohio. We’ve been around for more than 15 years, and we’ve worked with more than 600 clients. Aztek is not affiliated with the unfortunate car of the same name, nor are we descended from a fifteenth century Mesoamerican civilization. At least, not that we know of.