Dan Mall (and Element Collages) to the Rescue!

Recently, I tweeted to Dan Mall (superstar designer and professional nice guy) to let him know how much a blog post of his helped my design process. I was honored when he reached back out and asked if I'd share what I'd been doing.

Dan's blog post helped solve an issue we'd been wrestling with since making the transition to responsive web design; how to communicate visual direction.


Custom Apps: 7 Questions to Ask Before Hiring an Agency

If you’re going to invest the time and money to develop a custom application, it’s worth your while to do some legwork upfront and research your prospective partners. A custom-developed application may have numerous benefits and advantages over other browser based solutions, but they can also be more complex. If you’ve decided a custom application is the best route for you, you should do extensive due diligence before choosing a partner – from both business and web development standpoints. 

Image of detective. Be sure to do your research before selecting a partner to build a custom application.


Should You Create a Branded YouTube Channel For Your Business?

If you’re only using YouTube as a place to watch funny cat videos or find the latest underground band, you’re missing out on its benefits as a powerful business tool to enhance your brand and strengthen your social outreach.

There are tons of resources available about YouTube and how to use it to maximize your brand. But we wanted to share a quick and dirty snapshot about one specific aspect—the benefits of brand channels. 

First, the basics 

If you’re still wondering “Why YouTube?” check out these stats:

Youtube statistics infographic


Connecting Keyword Rankings to Meaningful Results

In my last post, I offered three reasons why keyword rankings aren’t as important as you think they are.  Those reasons are:

  1. People can get to your site from sources other than a search engine.
  2. Top rankings don’t necessarily equal more traffic.
  3. Top rankings don’t necessarily equal more business (this is the most important reason).

Specifically, the point I was trying to make is that keyword rankings aren’t important unless they generate meaningful results for your company. So, to help you make the connection between a ranking and keyword quality, I’ve provided some tips for your reading pleasure.


Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true as that last statement may be, there are three reasons why I would argue your keyword rankings aren’t as important as you think they are.


Rankings aren't as important as you though. Shocking, we know. 


2013 in Review: Content is Still King

Did you know that Yahoo! and Bing have nearly 30% search engine market share? Based on comScore data, that accounts for 43,283,582,089 (that's 43 billion) searches per month. While a staggering number, Google gets about 100 billion queries per month. 

No matter which search engine you prefer, the one thing that they all have in common is the desire to serve up relevant results based on the quality of content a website provides.

In our final episode of 2013 in Review, Dave and I give tips on what businesses should consider when it comes to the development of content on their website.


2013 in Review: The Truth About All Those TLDs

"I want to protect my brand from competitors."

"I want to try to get more listings on page one in Google."

These are the two most common things we hear when we're talking with a client about whether to buy multiple top-level domains (.com, .net, .info, etc.). Watch the latest episode of 2013 in Review to see why Dave and I feel this is NOT in your company's best interest.


2013 in Review: Website vs. Social Media. Which is More Important?

Social media is an increasingly important mix of your web marketing strategy, but does that trump the importance of your website?

Get the answer from Dave and me in the latest edition of our ongoing series: 2013 in Review.


2013 in Review: What's New in Organic Search?

We like to say the winds of change are constantly swirling when it comes to organic search engine optimization. One of the biggest changes ever to happen was the launch of Google's new ranking algorithm back in August 2013, titled Google "Hummingbird".

In the latest edition of 2013 in Review, learn more from Dave and me about how Google Hummingbird is impacting your your company's web presence. 


2013 in Review: Are Facebook (and Instagram) Ads Effective?

According to Alexa, Facebook ranks as the #2 site in terms of traffic, behind Google. Despite its broad reach, which was expanded even further with its purchase of Instagram, many businesses remain skeptical about the value that a Facebook advertising campaign can add to their bottom line.

In our latest installment of 2013 in Review, Dave and I tackle this debate and cite a study from Social Media Examiner that can help you determine if a Facebook ad campaign is right for your business. 



Who are these guys anyway?

Aztek is a web design, web application development, web marketing, and hosting firm in Cleveland Ohio. We’ve been around for more than 16 years, and we’ve worked with more than 600 clients. Aztek is not affiliated with the unfortunate car of the same name, nor are we descended from a fifteenth century Mesoamerican civilization. At least, not that we know of.