Why Aren't My Title Tags Showing Up Properly in Google?

When a user makes a search query in Google, their first impression of a website is the title tag. An effective title tag will make it more likely that a searcher can find the most relevant content more quickly and with less frustration. In other words, Google can use title tags to promote a good user experience.

Unfortunately for Google, many websites ignore or under-utilize their title tags. To combat this, Google started looking for "clues" around these un-optimized pages to make inferences about what a good title tag would be.

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Responsive Web Design vs. Mobile: Which Site is Right?

Unless you've spent the past few years hiding out in an underground bunker, odds are you’ve heard a thing or two about mobile.

More than 121 million smartphone users and 94 million tablet users are accessing the internet everyday: reading articles, finding local businesses, researching purchases, completing transactions.

You don’t want to give 215 million possible customers a subpar experience when they access your website on their mobile devices, do you?

Good. It’s time to talk responsive design.

Responsive web design cleveland

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Google Announces Pending Smartphone Ranking Updates

On June 11, Google announced on its Webmaster Central blog that rankings would be impacted for sites that aren't properly configured for smartphone users.

Google, laying the smack down.

It's pretty easy to understand why Google is laying the smack down.

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Get Your Data in Shape

Get your website data in shape

We've all been there (and if you haven’t, you will, you young, skinny thing you). You’re at the doctor’s office, and she says “Well, you’re doing OK, but you need to drop some weight.” We knew it was coming. We've seen the tummy, the love handles, the jowliness under the chin. And worse, we know what we have to do. It’s simple. Eat less ice cream. Eat more veggies. Get off our bums and walk somewhere once in a while. It’s simple.

But simple isn't always easy. Simple can be very hard (ask a failed tightrope walker). We don’t want to eat our veggies when a Dove Bar tastes so much better. We want Insanely Effortless Fat Loss tablets and the Ultra Mega No-Effort Ab Machine to work so we don’t have to. But they don’t. It isn't easy. Losing weight is hard work. But it will make us feel better and help us live longer.

So it is with data.

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3 Ways Clients Can Positively Impact Their Inbound Marketing Campaigns

Today’s web marketing landscape is constantly evolving. Responsible web agencies will not only execute strategies; they will educate you about what these changes are and how they will impact your website(s). Responsible agencies will also hold themselves accountable for the results their recommendations are generating.

From an agency perspective, this requires a lot of attention and a lot of work. But for all the work that a web agency can do to generate results that matter to your business, the truth is that without active involvement from the client side, no campaign will be as successful as it could be.

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Form Follows Function: Making a Great Landing Page

A good landing page is unique; in fact it has to be. Each landing page should be specifically designed for the function it serves. While there is no magic one-size-fits all formula, there are some best practices that can drastically increase your chances of success.

Here is a list of tips that Aztek uses to make a winning landing page. If you’re looking for even more information on the design process, we have drawn up a simple but helpful diagram.

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Web Marketing: Back to the Basics

vintage classroom

You want your business to be competitive and successful.

You know that your website is an essential aspect of this goal.

You keep hearing about how important web marketing is. Content marketing, search engine optimization, pay-per-click advertising……

You understand, but you don’t know where to start.

We can help.

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What We Can Learn From the BBC and Mozilla Google Penalties

Google Spam Penalty

Back in March, BBC, the world’s largest broadcast news organization, was hit with an unnatural link notification. A little more than a month later, Mozilla was hit with a manual spam update.

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Who are these guys anyway?

Aztek is a web design, web application development, web marketing, and hosting firm in Cleveland Ohio. We’ve been around for more than 16 years, and we’ve worked with more than 600 clients. Aztek is not affiliated with the unfortunate car of the same name, nor are we descended from a fifteenth century Mesoamerican civilization. At least, not that we know of.