What are social media policies? Why are they important? Why would a company want—or need—a social media policy?
Check out the answers to these questions and more in my guest post for ERC’s Insights Blog.
The post explores:
- How social media policies establish guidelines for employees’ use of social media.
- How policies can help protect employees and companies.
- The first steps in starting a social media policy.
ERC offers HR consulting services, employee and job training, networking events, and more. ERC members receive a 10% discount on certain Aztek services.
"Social Media 01," ©2009 Rosaura Ochoa, used under a Creative Commons Attribution 2.0 Generic license.
Organic search engine optimization has three parts:
- Onsite optimization
- Offsite optimization
- Technical optimization
Onsite SEO includes elements like title tags and on-page content. Offsite means things like social media presence and sharing as well as inbound links. And technical optimization means things like XML sitemaps, URL structure, 404 error pages, and other web elements “under the hood.”
Fresh on the heels of Pat's announcement of the most recent Google Panda update, it looks like the other black-and-white animal-named update, known as Google Penguin, is also due for an update. More...
If you’re an avid reader of our blog, you’ve probably encountered something about the Google Panda update. If you’re not an avid reader (you should be!) or if you’re not familiar with Google Panda, it’s simply the name for a series of ranking formula updates aimed directly at sites with thin, poorly written, or duplicate content. More...
It is high noon at the SEO corral, and in the battle between white hat and black hat, it looks like Google is arming itself with a shiny new six shooter. Google has been granted a patent for technology that uncovers hidden text and hidden links on web pages.
No matter who you are, the sheer scope and frequency of changes in the web marketing world can seem daunting. But if nothing else, remember this: web marketing works, and the fact that it's so trackable makes it easy to prove.
If you're not familiar with content marketing, consider this: You have about 10 seconds (or 40 words) to capture someone's attention on the web. Is your website's content strong enough to take advantage of this limited window of opportunity?
This past Friday, Aztek had the pleasure of presenting the value of content marketing to some of ERC's Preferred Partner Network.
When you visit a responsive website, the website automatically detects what platform you are using to view the site and adjusts itself accordingly.
Are you using your mobile device? Cool, the site will resize itself for your screen.
Browsing on your tablet or your mini-tablet? No problem, the site will optimize for your viewing.
Checking out the site on your extra-large monitor? Great, the site will look awesome at that resolution.
It’s not magic: it’s responsive design.
A couple of weeks ago, Nedim (our resident PPC guru) and I had a conversation that went something like this:
Me: "Nedim, that last blog post about the growth of mobile usage was good."
Me: "So, uh, when do you think you're going to write something about PPC?"
Once something is posted on the internet, it can never really be erased.
It’s a truth that frequently manifests itself through social media. This permanence can snowball when combined with the other perpetual truth about the internet: everything has, at all times, the potential to move really, really fast.
On January 25, a pastor by the name of Alois Bell brought a church group with her to an Applebee’s in the St. Louis area. Upon finishing their meal, Bell did not pay the 18% mandatory gratuity that Applebee’s automatically adds to parties of eight or more, and added a note that read "I give God 10% why do you get 18?"