We’ve learned a lot about the importance of content marketing in 2012. In 2013, it will only grow in importance.
Even if you’re still not convinced or you’re still not creating compelling content, you can bet your competitor is. Why let them walk away with your business? You can start content marketing today!
Google monitors all web traffic that flows through its search engines. By using Google Analytics, savvy web managers can gain many insights about the behavior of visitors to their website.
Google Analytics shows us:
- Where visitors click.
- How long they stay on certain pages.
- How often they accomplish conversion goals (like buying an item or submitting a request form.)
- When and why they leave the site.
Several members of the Aztek team were asked recently to appear in a series of short videos for the Career Zoo. The Career Zoo is a great educational resource where students can learn more about finding and working in different kinds of careers (often ones they may not even be aware exist). We were happy to help out and talk about some of the different jobs we have here at Aztek. You can Chek out the videos below.
Web Design Creative Director
You’ve probably already heard this, but we’ll say it again: mobile is becoming more important every single day.
Trends have been indicating that mobile represents the future of online interaction. Recent numbers are showing that mobile represents the future in online commerce as well.
You can understand a lot about current culture by browsing top-trending searches. Google has assembled a collection of the topics we searched for the most in 2012. As we can see from these search results, 2012 has been quite a year.
Odds are good that you’re doing some shopping this time of year. And if you’re like the majority of Americans, you’re planning to do a lot of your shopping online.
This holiday season, online shopping is undergoing some changes. These changes may be subtle, but they’re likely to influence the landscape of online shopping and e-commerce for years to come.
Every two years, SEOMoz publishes a report on organic search engine ranking factors. In 2009, that report found that the top three most important ranking factors were related to link building, specifically:
- Optimized anchor text
- The number of links back to your website
- The number of different sites providing links back to your website
Social media has permeated every aspect of our lives. We’re more connected than ever before. Through
social networks, we keep in touch with schoolmates from decades ago. We glean our news from what our social connections post and share. We use social media when making purchasing decisions, vacation plans, financial strategies. We feed a lot of data into our social media outlets.
So is it any surprise that these networks now know so much about us that they can be used to accurately predict behavior—like who the American public would elect president? More...
It's no secret that Google would prefer users to click on their paid listings than on organic ones. Google is, after all, a (very profitable) business.
We've seen evidence that supports the claim about an increased prominence of paid placement in the search results pages.
Image from http://www.ppchero.com/
In last month's comScore qSearch analysis, it was reported that U.S. desktop search volume for the month of August was down year-over-year. For the first time ever.
Where did all the searches go? Well, mobile.