If you’re only using YouTube as a place to watch funny cat videos or find the latest underground band, you’re missing out on its benefits as a powerful business tool to enhance your brand and strengthen your social outreach.
There are tons of resources available about YouTube and how to use it to maximize your brand. But we wanted to share a quick and dirty snapshot about one specific aspect—the benefits of brand channels.
First, the basics
If you’re still wondering “Why YouTube?” check out these stats:
In my last post, I offered three reasons why keyword rankings aren’t as important as you think they are. Those reasons are:
- People can get to your site from sources other than a search engine.
- Top rankings don’t necessarily equal more traffic.
- Top rankings don’t necessarily equal more business (this is the most important reason).
Specifically, the point I was trying to make is that keyword rankings aren’t important unless they generate meaningful results for your company. So, to help you make the connection between a ranking and keyword quality, I’ve provided some tips for your reading pleasure.
Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true as that last statement may be, there are three reasons why I would argue your keyword rankings aren’t as important as you think they are.
Did you know that Yahoo! and Bing have nearly 30% search engine market share? Based on comScore data, that accounts for 43,283,582,089 (that's 43 billion) searches per month. While a staggering number, Google gets about 100 billion queries per month.
No matter which search engine you prefer, the one thing that they all have in common is the desire to serve up relevant results based on the quality of content a website provides.
In our final episode of 2013 in Review, Dave and I give tips on what businesses should consider when it comes to the development of content on their website.
"I want to protect my brand from competitors."
"I want to try to get more listings on page one in Google."
These are the two most common things we hear when we're talking with a client about whether to buy multiple top-level domains (.com, .net, .info, etc.). Watch the latest episode of 2013 in Review to see why Dave and I feel this is NOT in your company's best interest.
Social media is an increasingly important mix of your web marketing strategy, but does that trump the importance of your website?
Get the answer from Dave and me in the latest edition of our ongoing series: 2013 in Review.
We like to say the winds of change are constantly swirling when it comes to organic search engine optimization. One of the biggest changes ever to happen was the launch of Google's new ranking algorithm back in August 2013, titled Google "Hummingbird".
In the latest edition of 2013 in Review, learn more from Dave and me about how Google Hummingbird is impacting your your company's web presence.
According to Alexa, Facebook ranks as the #2 site in terms of traffic, behind Google. Despite its broad reach, which was expanded even further with its purchase of Instagram, many businesses remain skeptical about the value that a Facebook advertising campaign can add to their bottom line.
In our latest installment of 2013 in Review, Dave and I tackle this debate and cite a study from Social Media Examiner that can help you determine if a Facebook ad campaign is right for your business.
When it comes to your website, useful content isn't just king. It's everything. If you don't provide value to your visitors, you're not going to grow your bottom line. This truth is clearly evident when you consider how popular content scrapers like Flipboard and Readability have become over the past year.
Watch our fourth edition of 2013 in Review to learn more about what content scrapers are, how they work, and the opportunities they present for your business.
It's not uncommon for us to get a request like this: "I want to get everything above the fold so our site visitors can easily see everything we offer." While the intent behind the question is to promote a better visitor experience, in reality, this line of thinking can have the exact opposite effect.
Watch the video below - the third of our 2013 in Review series - and then read Dave's post to learn why smashing everything above the fold can actually be a very bad experience for today's web user.