Aztek Blog
Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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How To Make Sure You Are Using Universal Analytics

This is part 2 of our multi-part series: Get More Out of Google Analytics. If you missed it, make sure to read part 1: Getting Started with Google Analytics.

In our last post, we talked about how you can set up a new Google Analytics account with the new Universal tracking code.

But what if you already have an account and aren’t sure whether you have Universal Analytics? Or what if you know you don’t have Universal Analytics but can’t figure out how to upgrade?

Today’s blog post will answer both questions.


Why You Should Do Web Marketing

Hey, Over Here!

I was doing some research the other day and came across some eye-opening stats:

  • the average human's attention span is 8 seconds.
  • the average attention span of a goldfish is 9 seconds.
  • there are 571 new websites created every minute.
  • 60% of organic clicks go to the top 3 results.
  • 79% of leads never convert to a sale

That's right. Your customers have an attention span shorter than a goldfish. More...

Google Analytics is Blocking PPC Keyword Data

Last week, Search Engine Land reported that Google would be blocking keyword data for PPC in Google Analytics. If this sounds a lot like the organic (not provided) changes, that's because it's exactly the same thing, just for PPC.

So, Does Google Analytics Provide Value Anymore?

If you're like me that was the first question you asked yourself when you heard about this update.

The answer is yes.


2013 in Review: Is Vine or Instagram Video Useful for Business?

According to Google Trends data, searcher interest in the words "Instagram" and "Vine" skyrocketed in 2013. With social media options like Vine and Instagram becoming increasingly popular with potential customers, businesses are trying to find ways to leverage this into more revenue.

In this second video of our 2013 in Review series, Dave and I discuss the competition between Vine and Instagram Video and share a great use of Vine by DiGiorno Pizza.


Content Management Systems: Which One is Just Right for Your Business?


When preparing for a redesign of your website, one must-have deserving of some special attention is your content management system. A content management system enables you to publish, edit and modify content on your website as frequently as needed. These changes could be posts to your blog, company news, product pages or any other areas of your site that need fresh, valuable content added. The ideal CMS lets you manage your website the way you want without including costly features you don’t need.

Selecting the best fitting solution for your CMS is vital to managing an effective website.  The CMS selection process may be reminiscent of Goldilocks taste-testing the right porridge to steal from three unsuspecting bears in that some will be too bland, some too much and a few will fit your needs just right. More...

6 Ways to Beat Zombie Content

If there is one thing I have learned from watching the Walking Dead is that zombies should be killed quickly and you can never have too many precautions in place to protect yourself. Once they invade, they infect others and pretty soon, the whole place is filled with lifeless, stumbling beings looking to make you their next meal.

This same process happens when you reuse old or self-serving content to reach out to new leads. Don't see the connection? Grab your machete and stay with me. More...

7 Easy Ways to Uncover Compelling Content

Easy Content can. Not affilated or endorsed by Kraft Foods

A successful content strategy is a process for your business, not just another project for your marketing team. With that being the case, content development can be a daunting challenge without knowing where to begin. You are already the expert when it comes to your product or service and have all the information you need to develop valuable pieces of content for your audiences, you just need to know where to look.

These seven ways can help you uncover compelling sources for content without breaking the bank or taxing your already stretched thin staff. More...

From Football to Web Strategy, Consistency is Key

If you’re a (true) Cleveland sports fan then you’re all too familiar with “The Shot”, “The Catch”, “The Drive”, “The Fumble”, “The Streak”, and “The Decision”. Unfortunately, what they all (painfully) have in common is “The Disappointment”. Yesterday was no exception when we learned that not only was last year’s first-round pick Trent Richardson traded to the Colts, but also that our third-string quarterback (not the #2 guy) would be starting this Sunday’s game.

NOTE: This video contains a four-letter word and is mildly NSFW.

If you look back to 1999, when the Browns came back into the NFL, we’ve reached the ridiculous total of 19 starting quarterbacks. We’ve also made the playoffs one time!


Web Marketing, S'mores, and a Teachable Moment

S'mores and inbound marketing

Recently, I was having a discussion with my brother-in-law about my job. He’s employed in a completely unrelated field, and from his perspective, I’m in the advertising industry. Because this conversation was happening while we were on vacation, instead of giving him a four-hour presentation about what I do, I simply said that I make “websites show up better for keywords in Google.” And then, having finished our brief conversation, we proceeded to happily eat s’mores around the campfire.

The more I reflect on this conversation, however, the more I wish I had spent just a little extra time explaining my profession because, while my brother-in-law no longer considers me to be part of the advertising industry, he now thinks that all I do is try to trick Google into ranking a website for a keyword. And in my opinion, that’s also a pretty poor understanding of what I do for a living.

So, in an attempt to reconcile with myself, I’ve decided to write the following post to help not only my brother-in-law, but you, our avid readers, secure a better understanding of what web marketing is and how it plays a role in the bigger marketing picture.