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Hiring a Marketing Director in 2020: What Skills to Look For

There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.

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Long-Form vs Short-Form Content: Which is the Best Content Length for SEO?

It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.

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5 Website Analytics Tools to Help You Understand Your Website Visitors

Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.

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How To Inspire Your Employees to Write for Your Website

Your employees have the product knowledge and customer relations to create great blog content. Find out how to inspire them to write for your website.

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How Long Does Digital Marketing Take to “Work”?

Digital marketing results don’t happen overnight. Find out how long tactics like SEO, content, and digital advertising take to see results.

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What is User Testing and Why is it Important?

Your website can benefit from user testing no matter where it's at in the development process. Learn what user testing is and how it can benefit your organization.

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2020 Web and Digital Marketing Trends

As you consider your website and digital marketing strategy, here are our predictions of where the digital world is headed in 2020.

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Top Considerations for Marketing to Millennials

Millennials are the largest generation of consumers to date. Improve your marketing efforts by learning what makes this cohort so different from others.

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How Often Should You Audit and Update Blog Content?

Regularly updating blog posts is good for SEO and improving your content marketing strategy. Follow these best practices for conducting a content audit.

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Turn Your Digital Marketing Vanity Metrics into Actionable Metrics

Are metrics like social media likes, impressions and pageviews giving you the whole story? Learn how to better evaluate your digital marketing performance.

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