Blog
SEO Isn’t Dead, It’s Just Changing
Between algorithm updates and increases in digital ad spend, you may be wondering, is SEO dead? SEO is not dead, but these tactics are outdated.
The Benefits of Responsive Web Design
Mobile users make up more than half of website traffic in the world. Find out why embracing responsive web design is a smart move for any business.
Tips for Writing an Engaging Welcome Email to New Subscribers
Welcome emails are your chance to make a good first impression and set the tone of your email relationship with your subscriber. Here’s what to include.
UX Improvements: Eight Practices to Avoid (and What to Do Instead)
It isn’t always easy to provide the best user experience for your online visitors. Here are some simple UX improvements you can use to improve your website.
What Should a Digital Marketing Plan Include?
Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.
7 Tools and Tips for Remote Onboarding Success
Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.
How to Calculate and Set a Digital Marketing Budget
This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.
How to Calculate PPC ROI
Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.
SEO vs. PPC: What Should You Invest In?
Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.
What is Digital Marketing and Why Do I Need It?
Learn why digital marketing services like SEO, content, digital advertising, and email are crucial to generating leads, sales, and awareness online.