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Creating Useful Content to Generate Quality Leads

Is growth a top business priority for your organization? Use this content production and deliverability road map to help you generate more quality leads.

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Aztek will remain open through Coronavirus

Aztek plans to remain open and keep all projects and services operating normally thanks to our remote team capabilities.

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Why Typos Matter for Content Marketing and How to Catch Them

Typos not only make for a poor reading experience but can also affect SEO. Here’s how to catch typos for more optimized content.

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What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.

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Why Website Accessibility Matters for Your Business

Website accessibility is important for any business’s website. Find out why you should make sure your website is accessible to disabled users.

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How to Get Started with Google Analytics

This beginner’s guide will show you how to access Google Analytics, add administrators, and create useful reports to better track your website activity.

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What is Retargeting and How Does It Work?

As e-commerce market continues to rise, learn how retargeting can be used to re-engage your audience, build brand awareness, and increase sales.

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My Experience as a Junior Developer at Aztek (So Far)

Every path to an agency is a bit different. Junior Developer Sarah Slivka shares her path to Aztek and what she’s learned during her first year at Aztek.

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What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.

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Hiring a Marketing Director in 2020: What Skills to Look For

There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.

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