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A Primer on Site Speed and Performance
Site speed (performance) should be treated as reverently as the content, design, functionality, and SEO considerations of the website. Everybody wants their site to load fast, but often lose sight of this during the site's development when big images or video, features, and functionality seem to drive most decisions at the expense of page speed. When this happens, the end result is a slow-loading site that turns users away before they even see those features.…
Top 3 Reasons Why Your Website MUST Be Secured Using An SSL Certificate (HTTPS)
Internet security is a necessity when it comes to personal information. Users who feel like their information is being taken care of in a responsible and secure way will have more trust in a website.…
What's The Difference Between These Social Media Platforms? {Infographic}
Social media can be used to position you as an expert and help reach your ideal customer. But with so many platforms available, which is best for your business?Okay, calm down over there. Don't just…
Web Writing Best Practices: Process & Editing Tips
Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.…
20 Years
This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital…
How Much Does it Cost to Build a Website?
There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost.…
2017 StirTrek Roundup
Our team goes to StirTrek every year because it's a great conference. One big change this year was the location. In years past, StirTrek was held in a movie theater, which was awesome. But it seems the success of the conference led to them outgrowing that venue and moving to OSU's Schottenstein Center...…
Content Resources Round Up: April
The resources round up for April includes a podcast and two great articles. I love finding different mediums of ways to learn new things! Let's dive into my favorites from the last month!Podcast:…
Mastering Customer Intent: Two Parts
How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…
How Performance Metrics Can Boost Your Social Media Campaign
Social media has been buzzing around everyone’s radar for the past fifteen years…and yet, people still aren’t utilizing it to its fullest potential. We’ve all heard how successful digital platforms…