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A Guide for Attending Content Marketing World 2018
It's almost that time of year again, Content Marketing World is just around the corner! As the weather starts to change and kids start to go back to school it also means it's time to gather in Aztek's Continue…
3 Updates to Google Digital Advertising That Will Help Your Business
Last month was the 2018 Google Marketing Live Keynote event and we learned a lot about the direction of advertising and marketing with Google. One of the most notable changes was Google's rebrand; Continue…
A Better Way to Create Content: Core Model Workshop
Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down Continue…
6 Social Media Mistakes to Avoid
It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to Continue…
4 Types of Headlines That Can Boost Your Content Marketing Efforts
In a world where information is just a Google search away, your content has to compete with everything else that's trying to target your specific audience. That means you need your headlines to stick Continue…
What Is Google Tag Manager (GTM)?
We share answers to a few basic questions about Google Tag Manager (GTM) - what is it, how it works, and why your business should consider using it. Read more. Continue…
WordPress vs Umbraco: Which CMS should you choose?
Considering WordPress for your company's next website? Before you get too far, ask yourself why you're considering WordPress in the first place I bet there's a good chance it's because it's the only Continue…
3 Recent Resources for Better Content
Keeping track of the best resources can be tough, that's why we like to feature blogs, infographics, podcasts, etc. we find interesting so you don't have to go digging.This month we are featuring Continue…
How to Plan a Month’s Worth of Blog Topics in 15 Minutes
For many businesses and organizations, a blog is a great way to deliver fresh, topical and relevant content to an audience. A successful blog keeps users coming back (or subscribing) to see what you Continue…
10 Tips for Creating a Social Media Strategy
Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are Continue…