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Blog
Creating Useful Content to Generate Quality Leads
Is growth a top business priority for your organization? Use this content production and deliverability road map to help you generate more quality leads.
Aztek will remain open through Coronavirus
Aztek plans to remain open and keep all projects and services operating normally thanks to our remote team capabilities.
Why Typos Matter for Content Marketing and How to Catch Them
Typos not only make for a poor reading experience but can also affect SEO. Here’s how to catch typos for more optimized content.
What is Pay-Per-Click Advertising?
An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.
Why Website Accessibility Matters for Your Business
Website accessibility is important for any business’s website. Find out why you should make sure your website is accessible to disabled users.
How to Get Started with Google Analytics
This beginner’s guide will show you how to access Google Analytics, add administrators, and create useful reports to better track your website activity.
What is Retargeting and How Does It Work?
As e-commerce market continues to rise, learn how retargeting can be used to re-engage your audience, build brand awareness, and increase sales.
My Experience as a Junior Developer at Aztek (So Far)
Every path to an agency is a bit different. Junior Developer Sarah Slivka shares her path to Aztek and what she’s learned during her first year at Aztek.
What is Persona-Based Marketing?
Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.
Hiring a Marketing Director in 2020: What Skills to Look For
There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.
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