Menu Aztek logo Contact Us
3615 Superior Avenue, Suite 4404A
Cleveland, Ohio 44114
216.472.2121

Blog

The Benefits of Responsive Web Design

Mobile users make up more than half of website traffic in the world. Find out why embracing responsive web design is a smart move for any business.

Continue Reading

Tips for Writing an Engaging Welcome Email to New Subscribers

Welcome emails are your chance to make a good first impression and set the tone of your email relationship with your subscriber. Here’s what to include.

Continue Reading

UX Improvements: Eight Practices to Avoid (and What to Do Instead)

It isn’t always easy to provide the best user experience for your online visitors. Here are some simple UX improvements you can use to improve your website.

Continue Reading

What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.

Continue Reading

7 Tools and Tips for Remote Onboarding Success

Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.

Continue Reading

How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.

Continue Reading

How to Calculate PPC ROI

Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.

Continue Reading

SEO vs. PPC: What Should You Invest In?

Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.

Continue Reading

What is Digital Marketing and Why Do I Need It?

Learn why digital marketing services like SEO, content, digital advertising, and email are crucial to generating leads, sales, and awareness online.

Continue Reading

Website Spring Cleaning: Easy Things You Can Do Right Now to Spruce Up Your Website

When was the last time you updated your website? Here are some easy things you can do right now to spruce it up to improve your user experience and SEO.

Continue Reading