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What is a Website Migration?

Is your site on the move to a bigger and better future? Whether you’re changing hosts or conducting a full redesign, it’s critical to properly migrate your site to its new destination. Not sure

Optimize Your Website For Conversions, Not Traffic Alone

You’ve invested in search engine optimization (SEO), and you’re starting to see more organic visitors to your website as a result of your efforts. While an increase in traffic to your website is

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How to Optimize Your Website for Voice Search

How to Optimize Your Website for Voice Search

Users are increasingly relying on voice search to connect with brands fast. Here’s how to include voice search optimization in your SEO strategy.

How to Use Instagram for B2B Digital Marketing

B2B companies have the potential to experience large engagement ratios on Instagram. Here’s how to get the most out of your Instagram marketing efforts.…

What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.…

7 Tools and Tips for Remote Onboarding Success

Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.…

How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.…

How to Calculate PPC ROI

Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.…

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