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Is it Better to Hire In-House or Outsource Digital Marketing?

Hiring in house vs. outsourcing marketing is a common dilemma faced by businesses looking to reap the benefits of digital marketing. Here’s how to decide.

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8 Benefits of Social Media for Your Business

If you aren’t utilizing a variety of social media marketing benefits to build your business, we’re here to get you on the bandwagon. Over 3 billion people throughout the world are utilizing social

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2019 Digital Trends to Watch in Web Design, Development & Digital Marketing

What's your web design and digital marketing strategy for 2019? Here are the top trends to help you increase brand awareness, generate quality leads, increase revenue and better define your audience.

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A Guide for Attending Content Marketing World 2018

It's almost that time of year again, Content Marketing World is just around the corner! As the weather starts to change and kids start to go back to school it also means it's time to gather in Aztek's

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3 Updates to Google Digital Advertising That Will Help Your Business

Last month was the 2018 Google Marketing Live Keynote event and we learned a lot about the direction of advertising and marketing with Google. One of the most notable changes was Google's rebrand;

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A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down

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6 Social Media Mistakes to Avoid

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to

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What Is Google Tag Manager (GTM)?

We share answers to a few basic questions about Google Tag Manager (GTM) - what is it, how it works, and why your business should consider using it. Read more.

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3 Recent Resources for Better Content

Keeping track of the best resources can be tough, that's why we like to feature blogs, infographics, podcasts, etc. we find interesting so you don't have to go digging.This month we are featuring

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10 Tips for Creating a Social Media Strategy

Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are

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