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UX Improvements: Eight Practices to Avoid (and What to Do Instead)

It isn’t always easy to provide the best user experience for your online visitors. Here are some simple UX improvements you can use to improve your website.

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What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.

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7 Tools and Tips for Remote Onboarding Success

Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.

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How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.

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How to Calculate PPC ROI

Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.

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SEO vs. PPC: What Should You Invest In?

Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.

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What is Digital Marketing and Why Do I Need It?

Learn why digital marketing services like SEO, content, digital advertising, and email are crucial to generating leads, sales, and awareness online.

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Website Spring Cleaning: Easy Things You Can Do Right Now to Spruce Up Your Website

When was the last time you updated your website? Here are some easy things you can do right now to spruce it up to improve your user experience and SEO.

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Email Marketing Best Practices During COVID-19

Email marketing can make or break a business during a crisis. Follow these tips for email communications amid the Coronavirus pandemic.

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The Downsides of Using Website Builders for Your Business

Thinking of using a website builder for your business? Find out why these free website solutions may end up costing your business in the long run.

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