Skip to Content

Post

Starting an Email Newsletter: What Businesses Need to Know

Starting an Email Newsletter: What Businesses Need to Know

Here are our tips on why you should send an email newsletter, what you should include, and how often to send it.

How to Optimize Your Website for Voice Search

Users are increasingly relying on voice search to connect with brands fast. Here’s how to include voice search optimization in your SEO strategy.…

How to Use Instagram for B2B Digital Marketing

B2B companies have the potential to experience large engagement ratios on Instagram. Here’s how to get the most out of your Instagram marketing efforts.…

What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.…

7 Tools and Tips for Remote Onboarding Success

Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.…

How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.…

How to Calculate PPC ROI

Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.…