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What is Retargeting and How Does It Work?

As e-commerce market continues to rise, learn how retargeting can be used to re-engage your audience, build brand awareness, and increase sales.

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My Experience as a Junior Developer at Aztek (So Far)

Every path to an agency is a bit different. Junior Developer Sarah Slivka shares her path to Aztek and what she’s learned during her first year at Aztek.

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What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.

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Hiring a Marketing Director in 2020: What Skills to Look For

There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.

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Long-Form vs Short-Form Content: Which is the Best Content Length for SEO?

It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.

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5 Website Analytics Tools to Help You Understand Your Website Visitors

Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.

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How To Inspire Your Employees to Write for Your Website

Your employees have the product knowledge and customer relations to create great blog content. Find out how to inspire them to write for your website.

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How Long Does Digital Marketing Take to “Work”?

Digital marketing results don’t happen overnight. Find out how long tactics like SEO, content, and digital advertising take to see results.

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What is User Testing and Why is it Important?

Your website can benefit from user testing no matter where it's at in the development process. Learn what user testing is and how it can benefit your organization.

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2020 Web and Digital Marketing Trends

As you consider your website and digital marketing strategy, here are our predictions of where the digital world is headed in 2020.

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