Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Top 3 Reasons Why Your Website MUST Be Secured Using An SSL Certificate (HTTPS)

Top 3 Reasons Why Your Website MUST Be Secured Using An SSL Certificate (HTTPS)

Internet security is a necessity when it comes to personal information. Users who feel like their information is being taken care of in a responsible and secure way will have more trust in a website. Continue…

What's The Difference Between These Social Media Platforms? {Infographic}

What's The Difference Between These Social Media Platforms? {Infographic}

Social media can be used to position you as an expert and help reach your ideal customer. But with so many platforms available, which is best for your business?Okay, calm down over there. Don't just Continue…

Web Writing Best Practices: Process & Editing Tips

Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online. Continue…

20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital Continue…

How Much Does it Cost to Build a Website?

How Much Does it Cost to Build a Website?

There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost. Continue…

2017 StirTrek Roundup

2017 StirTrek Roundup

Our team goes to StirTrek every year because it's a great conference. One big change this year was the location. In years past, StirTrek was held in a movie theater, which was awesome. But it seems the success of the conference led to them outgrowing that venue and moving to OSU's Schottenstein Center... Continue…

Content Resources Round Up: April

Content Resources Round Up: April

The resources round up for April includes a podcast and two great articles. I love finding different mediums of ways to learn new things! Let's dive into my favorites from the last month!Podcast: Continue…

Mastering Customer Intent: Two Parts

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent. Continue…

How Performance Metrics Can Boost Your Social Media Campaign

How Performance Metrics Can Boost Your Social Media Campaign

Social media has been buzzing around everyone’s radar for the past fifteen years…and yet, people still aren’t utilizing it to its fullest potential. We’ve all heard how successful digital platforms Continue…

Transform These 3 Digital Marketing "Vanity" Metrics into Valuable Metrics

Are metrics like social media likes, paid impressions and website pageviews really telling you the whole story? Or are they just "vanity metrics"? Learn how to better evaluate your website and digital marketing performance... Continue…

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