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10 Tips for Creating a Social Media Strategy

Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are

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Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of

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4 New AdWords Features You Should Use in 2018

The face lifts to the Google AdWords platform and experience aren’t the only changes we’ve seen roll out in the past six months. There has been an influx of new features that can help increase

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Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from

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A Key To Success Online: Make It Easy

Businesses want to know the secret to having the most successful website. It's simple: make it easy for your visitors to do what they need to do. Read an example from the non-profit St. Baldrick's and how you can apply it to your business.

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Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign?

As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each

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What is Technical SEO and Why is it Still Important?

Technical search engine optimization (SEO) is still one of the three main pillars to SEO. Learn more about what techincal seo is and why it is still important.

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Why Does My New Website Already Need to be Upgraded?

Clients are often frustrated when they discover that they must continue to spend money to keep their new website up to date or make additional changes after making a large investment in a website redesign.

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3 Ways Agencies Can Help With Content Creation

Content can be the least favorite part of a website redesign. It takes a lot of work to audit current content, make decisions about what changes need to be made to it, what needs to be removed or even

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Latent Semantic Indexing: The Future of Search

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about

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