Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital Continue…

How Much Does it Cost to Build a Website?

How Much Does it Cost to Build a Website?

There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost. Continue…

2017 StirTrek Roundup

2017 StirTrek Roundup

Our team goes to StirTrek every year because it's a great conference. One big change this year was the location. In years past, StirTrek was held in a movie theater, which was awesome. But it seems the success of the conference led to them outgrowing that venue and moving to OSU's Schottenstein Center... Continue…

Content Resources Round Up: April

Content Resources Round Up: April

The resources round up for April includes a podcast and two great articles. I love finding different mediums of ways to learn new things! Let's dive into my favorites from the last month!Podcast: Continue…

Mastering Customer Intent: Two Parts

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent. Continue…

How Performance Metrics Can Boost Your Social Media Campaign

How Performance Metrics Can Boost Your Social Media Campaign

Social media has been buzzing around everyone’s radar for the past fifteen years…and yet, people still aren’t utilizing it to its fullest potential. We’ve all heard how successful digital platforms Continue…

Transform These 3 Digital Marketing "Vanity" Metrics into Valuable Metrics

Are metrics like social media likes, paid impressions and website pageviews really telling you the whole story? Or are they just "vanity metrics"? Learn how to better evaluate your website and digital marketing performance... Continue…

SEO vs. PPC: What Should You Invest In? (3 Rounds)

It's the battle of the search strategies. Paid search and organic search both have their advantages and disadvantages. Who will win? Continue…

Why Typos Matter for Content Marketing and How to Catch Them

Typos are bound to happen when you write. The key is to find and fix them before what you write hits the web. Here are 4 tips that will help. Continue…

6 Ways Expectations Make or Break Website Redesign Projects

Expectations are key for a successful website redesign project. These expectations directly influence the outcome. Learn the 6 most common ones & how to handle them moving forward. Continue…

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