There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.
It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.
Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.
Your employees have the product knowledge and customer relations to create great blog content. Find out how to inspire them to write for your website.
Regularly updating blog posts is good for SEO and improving your content marketing strategy. Follow these best practices for conducting a content audit.