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Website Speed Optimization: Why Site Speed Matters alt text

Website Speed Optimization: Why Site Speed Matters

A slow website is a major problem for users and SEO. Learn why site speed is important and how you can improve your website.

Thursday, March 21, 2024

Search Engine Optimization
Social Media Marketing Goals: What They Are and How to Set Them alt text

Social Media Marketing Goals: What They Are and How to Set Them

Meaningful social media goals give your business the direction it needs to succeed. Learn how to create quality goals to guide your marketing efforts.

Thursday, March 07, 2024

Social Media
Digital Marketing Funnel Strategies: Explaining Tactics with Clear Examples alt text

Digital Marketing Funnel Strategies: Explaining Tactics with Clear Examples

There's always room to try out a new digital marketing tactic. Use our guide to learn practical examples of tactics for each level of the marketing funnel.

Wednesday, February 21, 2024

Digital Marketing
The Google SGE Guide: What It Means for Businesses alt text

The Google SGE Guide: What It Means for Businesses

Google SGE is a major change for businesses dependent on organic traffic. Find out how SGE works and how your business can prepare for an AI-driven future.

Wednesday, February 07, 2024

Digital Marketing
How to Sort Pages in Alphabetical Order in Umbraco CMS alt text

How to Sort Pages in Alphabetical Order in Umbraco CMS

Want to learn how to sort pages alphabetically in Umbraco CMS? Follow our guide to sort your pages in four simple steps.

Friday, January 26, 2024

Umbraco
Maximizing Success: 5 Reasons Sales & Marketing Should Work Together alt text

Maximizing Success: 5 Reasons Sales & Marketing Should Work Together

Marketers often forget one invaluable resource that often remains underutilized that has been around for decades—sales data. Learn how marketing teams can use sales data to drive results.

Thursday, January 18, 2024

Digital Marketing
5 Social Media Metrics Businesses Need to Know alt text

5 Social Media Metrics Businesses Need to Know

Social media allows businesses to build genuine relationships with their audience. Find out how to measure your social success with these five metrics.

Wednesday, January 10, 2024

Social Media
How to Prepare for Your Busy Season alt text

How to Prepare for Your Busy Season

Almost every business has a busy season. Find out what your business can do to bolster your digital marketing efforts during that busy season.

Tuesday, December 19, 2023

Digital Marketing
Aztek's Approach to Embracing Generative AI alt text

Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.

Monday, November 20, 2023

Aztek Announcements and Updates
The Value of Smart Goals alt text

The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.

Wednesday, November 08, 2023

Digital Marketing
Understanding Email Marketing Metrics: How to Measure Email Marketing Success alt text

Understanding Email Marketing Metrics: How to Measure Email Marketing Success

It’s impossible to measure email marketing success without the right data. Find out how what different metrics mean and why they matter to your campaign.

Thursday, October 26, 2023

Email Marketing
Internal Linking Best Practices for SEO alt text

Internal Linking Best Practices for SEO

Internal link building is an important, often overlooked, ranking factor for SEO and user experience. Learn what you can do to improve link authority.

Thursday, October 12, 2023

Search Engine Optimization