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Should businesses track their search engine rankings?

Learn why tracking search engine rankings are perfectly imperfect, and what you can do to track business value using additional metrics.

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Fill the Leaks in Your Website Lead Generation Strategy

Is your website losing leads without you knowing it? Follow these tips and plug those holes to ramp up your website lead generation efforts.

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4 Reasons You Should Outsource Your Social Media Management

Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...

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What is included in SEO Services?

Many digital marketing firms offer "SEO services," but what does that mean? We'll pull back the curtain on exactly what is included.

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9 Website Items to Consider Budgeting for in 2018

With 2018 just around the corner, consider adding some of these items to your 2018 website or marketing budget.

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A Primer on Site Speed and Performance

Site speed (performance) should be treated as reverently as the content, design, functionality, and SEO considerations of the website. Everybody wants their site to load fast, but often lose sight of this during the site's development when big images or video, features, and functionality seem to drive most decisions at the expense of page speed. When this happens, the end result is a slow-loading site that turns users away before they even see those features.

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Top 3 Reasons Why Your Website MUST Be Secured Using An SSL Certificate (HTTPS)

Internet security is a necessity when it comes to personal information. Users who feel like their information is being taken care of in a responsible and secure way will have more trust in a website.

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What's The Difference Between These Social Media Platforms? {Infographic}

Social media can be used to position you as an expert and help reach your ideal customer. But with so many platforms available, which is best for your business?Okay, calm down over there. Don't just

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Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.

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20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital

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