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Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.

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20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital

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How Much Does it Cost to Build a Website?

There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost.

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2017 StirTrek Roundup

Our team goes to StirTrek every year because it's a great conference. One big change this year was the location. In years past, StirTrek was held in a movie theater, which was awesome. But it seems the success of the conference led to them outgrowing that venue and moving to OSU's Schottenstein Center...

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Content Resources Round Up: April

The resources round up for April includes a podcast and two great articles. I love finding different mediums of ways to learn new things! Let's dive into my favorites from the last month!Podcast:

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Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.

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Obama vs McCain - The candidates face off on the Web

Aztek evaluates the websites of your 2008 Presidential Candidates.

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What Is Being Said About You Online?

Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.

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Understanding the User Experience

The web is a fluid medium. What I mean by that is, your website changes to fit the size and shape of whatever device it is being displayed on. As technology advances and our screens get smaller (and larger) and our toasters get smarter, it’s no longer safe to assume your visitors are seeing your website exactly as you are.

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RSS Feeds: The Benefits for Both the End-User and the Site Admin

RSS or Real Simple Syndication is a tool for content publishers to reach a wider audience easily. It also allows the end-user the ability to receive the information they are looking for faster without

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