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4 Reasons You Should Outsource Your Social Media Management

Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...

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9 Website Items to Consider Budgeting for in 2018

With 2018 just around the corner, consider adding some of these items to your 2018 website or marketing budget.

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A Primer on Site Speed and Performance

Site speed (performance) should be treated as reverently as the content, design, functionality, and SEO considerations of the website. Everybody wants their site to load fast, but often lose sight of this during the site's development when big images or video, features, and functionality seem to drive most decisions at the expense of page speed. When this happens, the end result is a slow-loading site that turns users away before they even see those features.

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Top 3 Reasons Why Your Website MUST Be Secured Using An SSL Certificate (HTTPS)

Internet security is a necessity when it comes to personal information. Users who feel like their information is being taken care of in a responsible and secure way will have more trust in a website.

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Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.

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20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital

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How Much Does it Cost to Build a Website?

There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost.

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2017 StirTrek Roundup

Our team goes to StirTrek every year because it's a great conference. One big change this year was the location. In years past, StirTrek was held in a movie theater, which was awesome. But it seems the success of the conference led to them outgrowing that venue and moving to OSU's Schottenstein Center...

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Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.

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What Is Being Said About You Online?

Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.

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