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Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.

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Obama vs McCain - The candidates face off on the Web

Aztek evaluates the websites of your 2008 Presidential Candidates.

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What Is Being Said About You Online?

Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.

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The Smart & Tactical Social Media Marketing Approach

The smart, tactical social media marketing approach is all about community, generating content, sharing information and being involved.

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Understanding the User Experience

The web is a fluid medium. What I mean by that is, your website changes to fit the size and shape of whatever device it is being displayed on. As technology advances and our screens get smaller (and larger) and our toasters get smarter, it’s no longer safe to assume your visitors are seeing your website exactly as you are.

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RSS Feeds: The Benefits for Both the End-User and the Site Admin

RSS or Real Simple Syndication is a tool for content publishers to reach a wider audience easily. It also allows the end-user the ability to receive the information they are looking for faster without

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Selecting A Smart Domain Name for SEO Purposes

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people

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Using Twitter for Business? Take a Look at These 7 Tips.

There are a few things that businesses need to consider before adding Twitter to their marketing mix. Learn how you can start using Twitter for business.

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Three Common SEO Mistakes to Avoid

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and

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Google becomes more local

In their quest for ultra-relevancy, Google has announced another major update to their search results page.  Here is a teaser from the official Google blog:"We like to make search as easy as we can,

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