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Aztek's Approach to Embracing Generative AI alt text

Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.

Monday, November 20, 2023

Aztek Announcements and Updates
The Value of Smart Goals alt text

The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.

Wednesday, November 08, 2023

Digital Marketing
Understanding Email Marketing Metrics: How to Measure Email Marketing Success alt text

Understanding Email Marketing Metrics: How to Measure Email Marketing Success

It’s impossible to measure email marketing success without the right data. Find out how what different metrics mean and why they matter to your campaign.

Thursday, October 26, 2023

Email Marketing
Ask the Developers: Why Choose Umbraco CMS for Client Websites? alt text

Ask the Developers: Why Choose Umbraco CMS for Client Websites?

Trying to find a flexible, powerful, and cost-effective CMS? We break down 14 reasons why we recommend Umbraco for our clients’ websites.

Tuesday, September 26, 2023

Web Design and Development Umbraco
GA4 Data Thresholding: Frequently Asked Questions alt text

GA4 Data Thresholding: Frequently Asked Questions

Data thresholding is changing the way that businesses can view their own information. Learn more about GA4’s data thresholding and how it affects you.

Thursday, September 14, 2023

Web Analytics
Chatbot Development: Choosing the Best Chatbot Solution for Your Website alt text

Chatbot Development: Choosing the Best Chatbot Solution for Your Website

Picking the right chatbot for your organization requires plenty of planning. Find out what you should consider when investing in a chatbot platform.

Monday, August 21, 2023

Web Design and Development
What is included in SEO Services? alt text

What is included in SEO Services?

SEO services involves everything from link building to keyword research to performance monitoring. Find out what's typically included in SEO services when you want to enhance your website.

Monday, July 31, 2023

Search Engine Optimization
8 Common Blogging Mistakes Your Business Should Avoid alt text

8 Common Blogging Mistakes Your Business Should Avoid

Most businesses use their blog for marketing, but not all of them do it well. Set your blog up for success by avoiding these common mistakes.

Tuesday, July 25, 2023

Content Marketing
How to Calculate PPC ROI alt text

How to Calculate PPC ROI

Ready to maximize your digital advertising investments? Find out how to calculate three different ways to measure your success and adjust appropriately.

Wednesday, July 12, 2023

Digital Advertising
AI Design Tools for Website Development alt text

AI Design Tools for Website Development

Can AI help you design a website? Find out which of these 6 AI tools for developers are worth using for your next website.

Thursday, June 29, 2023

Web Design and Development
How A Digital Marketing Funnel Works alt text

How A Digital Marketing Funnel Works

Learn how to develop a comprehensive digital marketing strategy using top of the funnel, middle of the funnel, and bottom of the funnel tactics.

Thursday, June 08, 2023

Digital Marketing
Why Businesses Should Own Their Marketing Data and Accounts alt text

Why Businesses Should Own Their Marketing Data and Accounts

Properly creating, managing, and owning all your marketing accounts is essential for any business. Learn how you can embrace proper account management.

Tuesday, May 30, 2023

Digital Marketing