How to Calculate PPC ROI
Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.…
Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.
Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.…
When was the last time you updated your website? Here are some easy things you can do right now to spruce it up to improve your user experience and SEO.…
Email marketing can make or break a business during a crisis. Follow these tips for email communications amid the Coronavirus pandemic.…
Thinking of using a website builder for your business? Find out why these free website solutions may end up costing your business in the long run.…
As COVID-19 continues to affect search traffic, here are some SEO tactics to apply now to set your website up for future success in the SERPs.…
It’s important for businesses to stay active on social media amid the coronavirus pandemic. Here are some social media best practices to consider.…
A custom rubber supplier recognized an opportunity to expand its prospective customer base by focusing on digital marketing. Here's how Aztek improved its bottom line and increased ROI by 42%. …
An Aztek client in the professional services industry had been using the Google Ads platforms for over a year, hoping for leads. With a simple platform switch, we were able to increase leads. Learn more.…
Is growth a top business priority for your organization? Use this content production and deliverability road map to help you generate more quality leads.…
Every path to an agency is a bit different. Junior Developer Sarah Slivka shares her path to Aztek and what she’s learned during her first year at Aztek.…
It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.…
Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.…