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Blog
Web Writing Best Practices: Process & Editing Tips
Digital Marketing
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Search Engine Optimization
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Aztek
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Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.
20 Years
This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital
How Much Does it Cost to Build a Website?
Digital Marketing
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There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost.
2017 StirTrek Roundup
Our team goes to StirTrek every year because it's a great conference. One big change this year was the location. In years past, StirTrek was held in a movie theater, which was awesome. But it seems the success of the conference led to them outgrowing that venue and moving to OSU's Schottenstein Center...
Mastering Customer Intent: Two Parts
How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.
What Is Being Said About You Online?
Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.
Understanding the User Experience
The web is a fluid medium. What I mean by that is, your website changes to fit the size and shape of whatever device it is being displayed on. As technology advances and our screens get smaller (and larger) and our toasters get smarter, it’s no longer safe to assume your visitors are seeing your website exactly as you are.
RSS Feeds: The Benefits for Both the End-User and the Site Admin
RSS or Real Simple Syndication is a tool for content publishers to reach a wider audience easily. It also allows the end-user the ability to receive the information they are looking for faster without
Selecting A Smart Domain Name for SEO Purposes
One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people
Using Twitter for Business? Take a Look at These 7 Tips.
There are a few things that businesses need to consider before adding Twitter to their marketing mix. Learn how you can start using Twitter for business.