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Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.

The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.

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What is User Testing and Why is it Important?

What is User Testing and Why is it Important?

Your website can benefit from user testing no matter where it's at in the development process. Learn what user testing is and how it can benefit your organization.

2020 Web and Digital Marketing Trends alt text

2020 Web and Digital Marketing Trends

As you consider your website and digital marketing strategy, here are our predictions of where the digital world is headed in 2020.…

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An Introduction to Umbraco

Want to build a website or redesign your current one? As an Umbraco partner, we explained why you should choose Umbraco and how it works.…

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5 Useful Google Analytics Reports

Did you know Google Analytics has standard reports that track useful business data without additional setup? We share some of our favorite reports and the questions they answer about your website.…

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Web Design 101 - Key Terminology and Concepts

Are you about to start a website redesign project with a web design agency or freelancer but you're not a web designer yourself? There's a good chance you're about to be confronted by a lot of new…

How Do You Measure Digital Marketing ROI? alt text

How Do You Measure Digital Marketing ROI?

Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.…