Blog
Web Design 101 - Key Terminology and Concepts
Are you about to start a website redesign project with a web design agency or freelancer but you're not a web designer yourself? There's a good chance you're about to be confronted by a lot of new
How Do You Measure Digital Marketing ROI?
Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.
Is it Better to Hire In-House or Outsource Digital Marketing?
Hiring in house vs. outsourcing marketing is a common dilemma faced by businesses looking to reap the benefits of digital marketing. Here’s how to decide.
8 Benefits of Social Media for Your Business
If you aren’t utilizing a variety of social media marketing benefits to build your business, we’re here to get you on the bandwagon. Over 3 billion people throughout the world are utilizing social
2019 Digital Trends to Watch in Web Design, Development & Digital Marketing
What's your web design and digital marketing strategy for 2019? Here are the top trends to help you increase brand awareness, generate quality leads, increase revenue and better define your audience.
A Guide for Attending Content Marketing World 2018
It's almost that time of year again, Content Marketing World is just around the corner! As the weather starts to change and kids start to go back to school it also means it's time to gather in Aztek's
3 Updates to Google Digital Advertising That Will Help Your Business
Last month was the 2018 Google Marketing Live Keynote event and we learned a lot about the direction of advertising and marketing with Google. One of the most notable changes was Google's rebrand;
A Better Way to Create Content: Core Model Workshop
Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down
6 Social Media Mistakes to Avoid
It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to
What Is Google Tag Manager (GTM)?
We share answers to a few basic questions about Google Tag Manager (GTM) - what is it, how it works, and why your business should consider using it. Read more.