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Ask the Developers: Why Choose Umbraco CMS for Client Websites?

Trying to find a flexible, powerful, and cost-effective CMS? We break down 14 reasons why we recommend Umbraco for our clients’ websites.

GA4 Data Thresholding: Frequently Asked Questions

Data thresholding is changing the way that businesses can view their own information. Learn more about GA4’s data thresholding and how it affects you.

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How to Create an Editorial Calendar for Your Blog

How to Create an Editorial Calendar for Your Blog

Don’t let your blog fall by the wayside. Stick to a schedule that will ensure you’re producing a steady flow of content for your website.

6 Social Media Mistakes to Avoid alt text

6 Social Media Mistakes to Avoid

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to…

A Better Way to Create Content: Core Model Workshop alt text

A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down…

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from…

Helpful Online Writing Resources alt text

Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of…

Latent Semantic Indexing: The Future of Search alt text

Latent Semantic Indexing: The Future of Search

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about…

3 Ways Agencies Can Help With Content Creation alt text

3 Ways Agencies Can Help With Content Creation

Content can be the least favorite part of a website redesign. It takes a lot of work to audit current content, make decisions about what changes need to be made to it, what needs to be removed or even…

Mastering Customer Intent: Two Parts alt text

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…