We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.
A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.
RSS or Real Simple Syndication is a tool for content publishers to reach a wider audience easily. It also allows the end-user the ability to receive the information they are looking for faster without
The web is a fluid medium. What I mean by that is, your website changes to fit the size and shape of whatever device it is being displayed on. As technology advances and our screens get smaller (and larger) and our toasters get smarter, it’s no longer safe to assume your visitors are seeing your website exactly as you are.…
There are universal social media tactics that can be applied to generate leads or drive awareness at any business. Try these in your social media approach.…
Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.…
Social media marketing is a new frontier for most companies. There is no shortage of buzz around this new marketing tactic and businesses are anxious to get involved. Since social media marketing is…
"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many…
Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and…
There are a few things that businesses need to consider before adding Twitter to their marketing mix. Learn how you can start using Twitter for business.…
Sometimes we have to say no when a client proposes an idea for an addition or change to a website. Here are some things we generally say no to, and why.…
Google's search algorithm is constantly changing. Stay up to speed with one of Google's most important ranking factors: site speed.…
What is Twitter and Why is it Important?If you aren't familiar with Twitter, then you are in the minority.For the last 12 months, Twitter, as well as other social media platforms like Facebook and…
How to avoid being trapped by your web design agency.…
Aztek was been recognized and commended for its redesign of the Vocon website in numerous publications including OfficeNewswire.com and Otto. Vocon is a Cleveland-based architecture and interior…
