Elevate your marketing campaigns through the art of constructive feedback. Learn how positive communication fosters collaboration and boosts performance.
AI is changing the way marketers create social media content. Learn how this impacts your brand’s social media effort, for better or for worse.
Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down
As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each…
More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from…
Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of…
To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about…
Content can be the least favorite part of a website redesign. It takes a lot of work to audit current content, make decisions about what changes need to be made to it, what needs to be removed or even…
Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.…
Learn the differences between the most widely-used social media channels and which platforms can benefit your organization’s business goals.…
Internet security is a necessity when it comes to personal information. Users who feel like their information is being taken care of in a responsible and secure way will have more trust in a website.…
Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...…
How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…
There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost.…
This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital…
