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What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are

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The Pre-Project Website Design Checklist (for the Client)

Check out our pre-project website design checklist for a client to consider before starting a website project.

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New Year's Website Resolutions

As the year wraps up, it’s a good time to make some plans for things to accomplish in the New Year. Budgets are being decided, strategies being finalized. Make sure there is some time and energy set

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Setting Up SSL: Why You Need them & How To Get Them

Any site that collects important information such as social security numbers, credit card numbers, or bank account information will require the use of one. Learn the process in setting up SSL.

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Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics

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Don’t Fear the Comments

“Any publicity is good publicity.”This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread

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PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For

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Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation.

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An Argument Against Justified Text Aligment in Web Design

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast,

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Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine

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