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Social Media and AI: How Artificial Intelligence is Reshaping Marketing Content

AI is changing the way marketers create social media content. Learn how this impacts your brand’s social media effort, for better or for worse.

Social Media Marketing Goals: What They Are and How to Set Them

Meaningful social media goals give your business the direction it needs to succeed. Learn how to create quality goals to guide your marketing efforts.

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RSS Feeds: The Benefits for Both the End-User and the Site Admin

RSS or Real Simple Syndication is a tool for content publishers to reach a wider audience easily. It also allows the end-user the ability to receive the information they are looking for faster without

What is Google Authority and Why Do I Need to Know?

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many…

Three Common SEO Mistakes to Avoid

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and…

What is Foursquare & What Does it Mean for Your Business?

Location based applications and services have increased in popularity and usage recently. This explosion is in part due to the power of GPS (Global Positioning System) and the convenience of these…

What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are…

4 Reasons Why It's Time to Hire a Copywriter

Website content…It’s the most important part of your project, yet it is often treated with the least regard. You probably hired a professional web design firm to build you the site (because hey,…

An Argument Against Justified Text Aligment in Web Design

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast,…

Email Marketing is Not Dying, it's Thriving alt text

Email Marketing is Not Dying, it's Thriving

Email marketing continues to be a great strategy for businesses to engage current customers and generate new leads. Follow these email marketing best practices.…