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Aztek Celebrates 14 Years in Business

14 years ago today, Aztek was born.My vision was simple. Create a company that treats both its clients and employees with respect. [more]Although many things have changed over the past 14 years,

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Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation.

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An Argument Against Justified Text Aligment in Web Design

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast,

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Email Marketing? Not only is it still around...it still works!

With all the hype and excitement around Twitter, Facebook and Social Media Marketing lately, it is easy to see how other forms of online marketing may have fallen out of fashion. Marketing

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Putting barriers to your content is a stupid idea (and 22 other things you missed by not attending the 2011 Content Marketing World Conference)

Content is a cookie, and once they're done eating it, they should want more.Tell a story.Tell your story one snippet at a time. Being too broad makes you boring.The hook comes first. [more]If you

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Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine

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Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website,

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8 Tips to Improve User Experience

If you are experiencing higher than desired cart abandonment rates, you may want to pay attention to the following tips to improve user experience.

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Tough love: 24 pieces of harsh website advice

[more]Make the logo smaller. Big logos don’t mean people will remember you. It means you have a logo that’s too big.People are talking about you online. Not all of them are saying nice things.Nobody

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Web Content that Sparkles

Web content is more important than ever. Users want relevant content that is up-to-date and easy to process. They want to find information as quickly as possible, and they want to share what they

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