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Don’t Fear the Comments

“Any publicity is good publicity.”This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread

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PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For

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Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation.

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An Argument Against Justified Text Aligment in Web Design

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast,

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Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine

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Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website,

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Web Content that Sparkles

Web content is more important than ever. Users want relevant content that is up-to-date and easy to process. They want to find information as quickly as possible, and they want to share what they

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Mobile Scores Big

An extra helping of insight into user behavior was made possible by the big game

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Making Good Content Great: How to Improve Content Marketing

Good web content is sufficient, but not extraordinary. Great web content is powerful. Learn how to improve your content marketing.

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What Google Knowledge Graph Means for Web Searchers and SEO

In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers.

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