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Why Businesses Should Own Their Marketing Data and Accounts

Properly creating, managing, and owning all your marketing accounts is essential for any business. Learn how you can embrace proper account management.

How Email Marketing Can Support Your Digital Advertising Campaigns

How are you nurturing your paid leads into becoming customers? Learn how combining paid and email marketing helps you get the most out of your leads.

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Why Does My New Website Already Need to be Upgraded?

Why Does My New Website Already Need to be Upgraded?

Clients are often frustrated when they discover that they must continue to spend money to keep their new website up to date or make additional changes after making a large investment in a website redesign.

A Primer on Site Speed and Performance alt text

A Primer on Site Speed and Performance

Page speed is an important factor when it comes to SEO and user experience. Here’s how to identify and fix common issues that can affect your load time.…

What is included in SEO Services? alt text

What is included in SEO Services?

SEO services involves everything from link building to keyword research to performance monitoring. Here’s everything included in SEO services.…

Mastering Customer Intent: Two Parts alt text

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…

20 Years

This May (2017) Aztek turned twenty years old.Twen-ty.I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development, and digital…

Selecting A Smart Domain Name for SEO Purposes

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people…

Understanding the User Experience

The web is a fluid medium. What I mean by that is, your website changes to fit the size and shape of whatever device it is being displayed on. As technology advances and our screens get smaller (and larger) and our toasters get smarter, it’s no longer safe to assume your visitors are seeing your website exactly as you are.…