My role is to build marketing strategies that elevate our clients in an authentic way, while remaining centered on the most important thing: serving their customers. From there, it’s about focusing on the results that actually matter—and doing our best to make the process easy and enjoyable along the way.
Everybody has a good marketing plan until they get punched in the face.
I hear and read it all the time, “A great marketing strategy has to have…,” and it always makes me chuckle. It’s kind of like a band thinking they know what songs their audience will like most on their album until the one they just threw in at the end explodes in popularity. Sometimes things just don’t make sense, but it is our responsibility as marketers to respond to the truth (the results), not our opinions.
Obviously, having a solid marketing strategy to start a campaign is a good idea, but where we start is way less important than where we finish and no one size ever fits all.
Do yourself a favor and go hike the Grand Canyon, you will not regret it. But to address the elephant in the room – I am not a Boston Red Sox fan, it was just a great shirt to wear for the temperature that day.
“There’s always next year.”
Every Browns fan, every year
