Last Updated: October 2025

AI is no longer in the early adopter phase. If you are not incorporating AI at some level by now, you are already behind. That’s why Aztek actively uses AI to provide better, more efficient services for our clients to help them stay ahead of their competition.

While AI has become an accepted part of marketing (and business in general), we believe it’s still important to be transparent about how we utilize AI, protect our client’s data and privacy, and govern our use of this ever-evolving tool. Here’s how we’re embracing AI to elevate how we can support our clients.

Our Guiding Principles for the Use of AI

• Humans-First: AI enhances but does not replace human creativity, judgment, or expertise. A skilled human must be “in the loop” at all times.
• Transparency: We proactively share how and why AI is used in our work.
• Privacy & Security: Client data is safeguarded and never exposed to public AI systems.
• Continuous Learning: Aztek’s AI Council ensures we adopt best practices, ethical standards, and responsible usage.

How We Use AI

For us, AI goes far beyond “writing blog posts.” We strive to unlock as much potential from AI tools and systems as possible for our clients.

• Research & Analysis: Faster, deeper insights into industries, competitors, and audiences.
• Content Acceleration: Drafting outlines, brainstorming ideas, creating copy variants, repurposing content, all with expert human guidance for quality and authenticity.
• Operations & Efficiency: Automating repetitive tasks (e.g., transcription, summaries, reporting, formatting, proofing) so our experts can focus on strategy and creativity.
• Things that were once impossible or cost prohibitive: AI video, data analysis at scale, and automations that were previously out of reach.
• Advanced Applications: Building custom workflows, creating our own AI powered tools, and building next-gen AI applications for clients.

What We Don’t Use AI For:

We are mindful of the dangers of AI, the way it can tempt users to become lazy and outsource the “human” part. We actively resist this idea. We do not:

• Blindly rely on AI for strategy or decision-making.
• Use unethical or deceptive practices such as misleading users.
• Upload or expose sensitive client data into public/unsecured AI platforms.
• Deliver AI output without human review, editing, and validation.

Continuous Evolution and Education

AI is advancing and changing faster than most people can keep up. Aztek is committed to staying ahead of the curve with platforms, legal and compliance, staff education, and other critical AI related topics.

• Aztek’s AI Council meets regularly to evaluate tools, risks, and opportunities.
• Policies evolve as the technology, regulations, and client needs change.

AI is an exciting and promising technology but like all powerful new tech, it must be adopted responsibly and used to improve our lives, professional and personal. Aztek is proud of our forward-thinking, proactive adoption of AI tools and technology and is equally excited about how it can help us achieve even greater results for our clients.

If you have any questions or concerns about our use of AI, please don’t hesitate to contact us.