Educational and valuable content is the cornerstone of every digital marketing campaign. In many cases, agencies recommend companies to create dynamic content through their blog. However, business owners are a little bit skeptical about blogging. Questions such as "does blogging really work" are so common that we have decided to share the benefits of blogging as an answer to this question.
Blogging has many benefits and here's data to back this up:
1) Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
The end goal of all marketing campaigns is to reach goals while providing a return on investment. This statistic should motivate you to create valuable content on a regular basis.
2) B2B marketers that use blogs receive 67% more leads than those that do not.
If you are running a lead generation campaign, a blog is one of the most powerful tools at your disposal. Creating and promoting content (through social media channels and search engines) on a regular basis will help you attract potential clients to your website.
3) 80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement.
Your potential clients are sick of "buy now" and "contact us" now ads. In fact, most of them don't even pay the slightest attention to them. To grab their attention, you should focus on developing content that will help your audience be more successful. If content is quality and promoted properly, your audience will read it. If you do so on a regular basis, your website will become one of your audience's trusted sources. When they need a product/service that you offer, what are the chances they'll contact you?
4) Companies who blog receive 97% more links to their website.
Quality links are a major factor in Google's ranking algorithm. There is no better way to acquire quality links to your website than to create valuable content that other websites will cite in their articles. Acquiring links this way has another benefit for your website; a percentage of the audience reading the article that has the citation from your website will click through to your website, read your content and possibly hear about your company for the first time.
5) Websites with a blog tend to have 434% more indexed pages.
Every time a blog post is created, a new page on a website is created (if your blog is set up in a right way). The more relevant / valuable / informational pages your website contains, it is more likely to be more visible in search engines. When people visit your website, they'll spend more time reading your material. The more time they spend reading your material, the more likely they are to contact you.
6) Blogs have been rated as the 5th most trusted source for accurate online information.
We used to have a few trusted sources where we got all our information from. Times are changing. Nowadays, blogs are one of the main places people get their information from. Use this to your advantage and turn your website into an industry resource destination.
7) 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Half of the sales process happens online. Buyers today do their research online and engage sales once they have created a shortlist of a few companies. To have a seat at a table, your website needs to be visible online. By blogging consistently, you are ensuring that you are one of the companies your potential customers find when doing research.
All stats outlined above have one prerequisite: you have to create valuable content. This is the first domino in line. Nobody will read poor quality content. Nobody will link to it. Even if it ranks in search engines, people will leave your website as soon as they land, and they will not engage with your brand. On the other hand, quality content, promoted strategically, can transform your business.