Aztek Web Team
Our focus is on growth: growing website results and, ultimately, growing business through strategic website design, development, and digital marketing.
In last month's comScore qSearch analysis, it was reported that U.S. desktop search volume for the month of August was down year-over-year. For the first time ever.
Where did all the searches go? Well, mobile.
If you've been paying even a small amount of attention to web trends, this shouldn't be a huge surprise. What is surprising is that despite this plain shift toward mobile, as many as 70% of websites aren’t optimized for mobile devices. And that, my friends, is just plain silly.
This decline in desktop search usage clearly indicates a shift in consumer preference. This increase in the amount of mobile searches people are doing represents a change in what users expect when they engage with your website. Consider these stats:
- 75% of web users prefer mobile-friendly sites
- 74% of users said they'd be more likely to return to a site if it's mobile-friendly
- 67% of users were more likely to buy from a mobile-friendly site
- 48% of users feel frustrated when they get to a site that's not mobile-friendly
- 48% of users said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
If you’re not optimized for mobile search, that's a lot of potential business you're leaving on the table.
If you're still not convinced, I encourage you to visit this Google Developers page which details Google's stance on mobile and provides details about a great mobile technique called responsive design (which Aztek now incorporates into every site we build).
You can also take a look at some more great stats at Google's How To Go Mo page.
Are you considering mobile as part of your web strategy? Leave your comments below!
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