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Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website, influence your search engine rankings, and help search engine spiders find and index your site's pages (among other benefits). What some people may not know is that all links are not created equal. Links from popular blogs with a strong community following not only offer the same benefits as any other link but also provide increased brand awareness and can help build industry awareness. However, due to the format of most blogs, the power of these links can begin to decrease as time goes on, even within a few days. As new blog posts are written, older posts undoubtedly move deeper into the site. This causes the post that contains your link to fall off the homepage. This natural progression results in most blog posts having limited internal linking from archive pages. There are a handful of proactive tactics that one can employ to try to combat this issue.
Even if your goal isn't to have the blog post rank for your target keywords, it may be beneficial to influence the blog post's title tag if possible. A targeted, keyword rich title tag can add a bit of contextual relevance to the blog post and your link. The combination of a link with keyword anchor text and an optimized title tag sends signals to the search engines about what the page is about and in relation, what your site is about. This is important since search engines use these kind of signals when ranking websites.
Your bio that is. One of the newest way to build links is to write guest blog posts. However, some blog owners will not allow you to post a link to your website within the actual content of the post. But that doesn't mean that all is lost. A blogger bio is quite common in the guest blogging world. It is important to not use the same bio all the time on each guest post you write. Link to different pages of your site (it is a clever idea to like to internal pages that don't usually receive alot of links), use different keywords, and rewrite your bio each time.
There are a number of plug-ins that help keep blog posts interlinked and helps combat the loss of linke juice when posts get moved to the archive. These plug-ins help with interlinking and adding related posts. Unfortunately, not every blogger is hip to these tools. If the blogger currently isn't using any of these plug-ins, recommend that they try them. But it is important to approach these topics intelligently since you don't want the blogger to feel like you are simply trying to use them for SEO purposes. Approach the subject lightly and explain how these plug-ins will help their readers be more engaged and also improve their blog.
Some of these plug-ins include: Insights, Inlinks, Interlinks, Cross-Linker.
The blog post that contains a link to your site needs to be promoted. Don't leave this up to the blog owner only, they are just as busy as you are. Take the initative and get involved in the promotion of the blog post. The more external links the post can get, the more benefit to you. And the good thing is, it is sometimes easier to get people to link to another person's content (that contains a link to your site) then your own. Don't forget to leverage your social networks.
One of the things you have the most control over is what blogs you reach out to for links, reviews, or guest post opportunities. Don't waste your time on subpar blogs with little to no following. Be picky, its OK. Getting a bunch of links from lacking blogs is sometimes worse than no links at all. Focus on blogs with high user engagement and that consistenly offer quality content to their readers. You want to be associated with these blogs above all others.
A link profile should contain links from numerous types of blogs with varying anchor text. Blog links are a great addition to any link profile. They can influence rankings as well as build brand awareness. Blog links can be tricky however and it is important to consider the quality and layout of a blog to get the most bang for your buck. Control what you can and keep building those links. Not only links but better links.
