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Content mistakes matter. The lack of an Oxford comma can lead an appellate judge to overturn a ruling for a labor dispute. An incorrectly entered input from Amazon reportedly cost S&P 500 companies $150 million. A single letter swap can even result in you calling your aunt a very naughty word.
Typos are bound to happen when you write. The key is to find and fix them before what you write hits the web. Just imagine that you're a small business adding your location to your site. Well, instead of Butte, your company now resides in Butt, Montana. It's a simple mistake that will never pop up in spell check, grammar check, or whatever check, but it's still going to make you look like an ass.
There are a few reasons. One is that sloppy content can take your users right out of the intended reading experience. Not only can misspellings or other mistakes be distracting, they can also lead the reader to believe that this business doesn't pay attention to detail or doesn't care how they're perceived online. That's not a good look for a business.
Search engine optimization (SEO) is another reason to pay close attention to spelling and grammar. As natural language processing and machine learning becomes more advanced, search engines like Google and Bing will place greater emphasis on quality when ranking your pages for valuable keywords. Especially with BERT, Google’s latest major update, it’s imperative for Google’s crawlers to be able to understand your content. That becomes difficult not just for your human readers, but also for computers, when words are misspelled.
Furthermore, sloppy sentences and the occasional spelling mistake can damage your link building efforts. Publications and domains with high domain authority want to link to reputable sources, and spelling and grammatical errors will hurt your credibility as an authoritative, trusted expert.
Part of creating quality content is accepting that mistakes happen and doing your best to fix them before your copy goes live. There are several tricks and tools you can use to help you catch those pesky misspellings, sneaky homonyms, and other problematic content mistakes that can hurt your digital marketing efforts.
This tip should come as no surprise. Spell checks have been helping writers for decades. Microsoft Word's built-in spell-checking system is one of the most well-known tools, and those squiggly red lines highlighting misspellings can be the difference between embarrassing typos and clean copy.
If you're not a fan of writing in Word or any other tool with a built-in spell check, there are plenty of online tools you can use. For example, you can copy and paste text in the Hemingway app and it will check your spelling, as well as other writing issues. Grammarly is another popular resource not just for answering your grammar questions but also for checking your copy in real time by installing the extension on your web browser.
Keep in mind, spell check is not going to be right all of the time. Technical verbiage or uncommon words may get flagged as incorrect just because the spell check doesn't recognize them. Don't be afraid to overrule the tool if you know it's the right call.
There are few things that can really ruin the flow of a good article like an awkwardly written sentence. Missing words, changing tenses, and other common mistakes can turn a perfectly good string of words into a written monstrosity.
You'd think that your brain would catch a mangled string of words, but we've already learned that your brain can trick you into thinking your prose is perfect. That's why it can help to read your writing out loud.
Verbalizing your words can help you hear your mistakes for yourself. That sentence you thought was great? It certainly doesn't sound all that good when you forgot a verb or changed tenses halfway through. Reading your text out loud doesn't have to be, well, loud either. You don't have to stand up in the middle of the office and recite your copy like it's Walt Whitman's "O Captain! My Captain!" Just read it back to yourself and fix any issues when you find them.
Even professional copywriters need to step away every now and then. Writing fatigue happens, especially if you're not used to regularly churning out quality content.
Don't be afraid to take a break from your copy if you notice yourself making more mistakes or struggling with your message. If you aren't facing a deadline, save your draft and revisit it the next day. You may realize that your intro should be restructured or that you aren't using that fancy word correctly. Once your brain has reset and you can approach your content with a fresh outlook, you'll be ready to give your content another look.
After enough time, even a break won't be enough to help you find certain mistakes. Your brain can become numb to certain typos, blinding you from certain mistakes that you would have found in other content.
This happens because your brain knows exactly what you're trying to convey in your blog post, web page, or whatever piece you're preparing. New readers won't have that level of familiarization and are more likely to notice errors, odd phrasings, and other issues.
That's why an extra set of eyes can prove to be helpful. A separate editor can review content with a fresh perspective, catching those dastardly errors in addition to providing feedback on the overall composition of your piece.
Need some help proofreading? Aztek’s content marketing team has the meticulous attention to detail needed to ensure no typos, spelling mistakes, or grammatical errors slip through the cracks. In addition to proofreading, you can count on our team of writers and editors to create high quality content for blog posts, case studies, web pages, landing pages, social media, email newsletters, and more. Contact us today to start a conversation.
