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Cleveland, Ohio 44114

Web Analytics

Web analytics and reporting services drive smart digital marketing and business decisions.

Do you know how your digital marketing efforts are performing? Sometimes, it's not that easy to tell.

In any digital marketing campaign, it’s vital to track web analytics to understand evolving consumer behavior, optimize performance, and track ROI. After all, how valuable is digital marketing if you can't measure its effectiveness?


Aztek's web analytics services are a vital part of every client relationship we have. Our team uses a full suite of the latest tools to measure the effectiveness of your website and digital marketing efforts. We use the following web analytics tools:

Google Analytics

Track everything from website traffic to conversions to e-commerce transactions using Google’s flagship analytics program. Whatever your needs, we can set up even the most advanced tracking.

Google Tag Manager

Quickly and easily add tracking codes a website to collect even more engagement data.

Google Data Studio

Better visualize your analytics from real-time to long term with the tool’s flexible insights capabilities. It’s our tool of choice for visualizing analytics and creating custom reports.

PPC / Google Ads

Continuously improve your online advertising spend using in-depth analytics for optimal campaign performance.

Call Tracking

Track phone calls as leads for a holistic picture of your digital marketing campaign’s success.

Keyword Tracking

Increase search traffic and visibility to ensure SEO efforts are driving traffic back to your site.

Visitor Tracking

Engage in marketing automation to gain access to advanced analytics for website visitors, including historical web and email activity.

Heatmap Tracking

Leverage heatmap tracking and other website behavior software to understand on-site engagement and user experience and improve conversion rates.

Social Media Analytics

Measure engagement beyond likes and shares using advanced social media analytics reporting software to track visitors, pageviews, and conversions.


When you fly on a plane, you don't need to know how a propulsion engine works, you just need to know that you'll get to where you're going. Just the same, Aztek's comprehensive and digestible web analytics reports provide the details you need, explained by our experts in common sense terms.

While many digital marketing agencies use templated reports that are hard to understand and feel more like a data dump than real insights, Aztek customizes every single report to translate your goals into meaningful analysis. And they always connect back to your unique business objectives and performance indicators, allowing you to gain insight on what really matters.


Every client we partner with comes with a unique set of business objectives. That’s why we tailor our digital analytics reports to track the success of your specific goals. You’ll need to determine: What are your business objectives? What does a successful digital marketing campaign look like?

We can help answer these questions and identify opportunities for data collection within your digital marketing campaign. Aztek’s data-driven marketing strategies are designed with your target goals in mind. We’ll partner with you to set realistic expectations and make informed business and digital marketing decisions. Our full team of digital marketing experts take into account everything from search engine optimization to user experience to lead conversion.

When it comes to data collection, our clients own everything. If there ever comes a time when you need to transition, there’s no painful ownership transfers or messy account sharing. We believe that web analytics data should be owned by the organization, not the agency. Ready to start tracking?

Partnerships & Certifications

Aztek is proud to maintain these partnerships and certifications.

Google Data Studio