Recent Blog Posts
Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health
We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.
How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center
A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.
