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A nationwide senior living organization managing hundreds of communities came to us with a visibility challenge. Each location had its own online presence, but listings were inconsistent or incomplete without centralized control. These disorganized locations limited their exposure in local search results, causing missed opportunities for new inquiries and housing applications from families actively looking for senior care options.
The client’s blog was largely used to share company news, but it struggled to attract an audience that didn’t already know about the organization. Aztek helped them turn this important content resource into a notable traffic driver.
