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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

3615 Superior Avenue, Suite 4404A,
Cleveland, OH 44113
216-472-2121

Act-On Software Partner

Aztek is a leading Act-On Software Partner

What is Act-On Software?

Act-On Software is a marketing automation platform focused on inbound marketing, outbound marketing, sales effectiveness, and marketing ROI. With features like automated nurturing campaigns, lead scoring, list management, email marketing and more, Act-On Software is a robust marketing automation platform.

Generate leads

  • Identify Anonymous Visitors With Website Prospector
  • Capture Information With
    Gated Content
  • Social Media Integration

Drive Sales

  • Lead Scoring To Prioritize Leads
  • Email Automation For Nurturing
  • View a Lead's Engagement History
  • Integration with Salesforce, Microsoft Dynamics and more

Measure ROI

  • Campaign Reports
  • Revenue Attribution
  • Marketing Funnels
  • Integration with Google Ads
  • Email Performance Metrics
  • Social Media Engagement

Act-on Software Services

Working with an Act-On Software partner is essential to getting the most out of the marketing automation platform. Aztek will work with your organization to put together a customized onboarding plan to set you up for success, including:

  • Technical Setup - It's important to ensure that your Act-On Software instance is properly set up, including domain verification, email verification, and subdomain setup.
  • Site Tracking - Ensure that Act-On Software is properly tracking visitors to your site.
  • Account Setup - Verify that users are correctly added and if necessary email syncing is set up.
  • Migrate CRM Data - Act-On Software can sync with many common CRM platforms, including Salesforce and Microsoft Dynamics.
  • Migrate Existing Content - Migrate any relevant email templates, landing pages and documents.
  • Configure Lead Scoring - Set up a lead scoring system to help prioritize leads as they come in.
  • Email and Landing Page Design - Ensure that your emails and landing pages are effective and consistent with your brand.
  • Build Automation Programs - Take full advantage of Act-On Software by building robust marketing automation programs, from easy email designs to A/B testing tools, to transactional sending.

Interested in learning more about how Act-On software can help drive leads, sales, and awareness for your business? Contact us today to see how you can benefit from working with an Act-On Software Partner.