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5 Ways You Can Use Social Media to Build Relationships and Increase Audience Engagement

Need help with social? Learn five way to use social media to build relationships with your consumers and increase audience engagement.

What is an Email Drip Campaign?

Email drip campaigns are one of the most effective ways to turn prospects into leads. Learn about drip campaigns and how they can help your business.

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Act-On Software Partner

Aztek is a leading Act-On Software Partner

What is Act-On Software?

Act-On Software is a marketing automation platform focused on inbound marketing, outbound marketing, sales effectiveness, and marketing ROI. With features like automated nurturing campaigns, lead scoring, list management, email marketing and more, Act-On Software is a robust marketing automation platform.

Generate leads

  • Identify Anonymous Visitors With Website Prospector
  • Capture Information With
    Gated Content
  • Social Media Integration

Drive Sales

  • Lead Scoring To Prioritize Leads
  • Email Automation For Nurturing
  • View a Lead's Engagement History
  • Integration with Salesforce, Microsoft Dynamics and more

Measure ROI

  • Campaign Reports
  • Revenue Attribution
  • Marketing Funnels
  • Integration with Google Ads
  • Email Performance Metrics
  • Social Media Engagement

Act-on Software Services

Working with an Act-On Software partner is essential to getting the most out of the marketing automation platform. Aztek will work with your organization to put together a customized onboarding plan to set you up for success, including:

  • Technical Setup - It's important to ensure that your Act-On Software instance is properly set up, including domain verification, email verification, and subdomain setup.
  • Site Tracking - Ensure that Act-On Software is properly tracking visitors to your site.
  • Account Setup - Verify that users are correctly added and if necessary email syncing is set up.
  • Migrate CRM Data - Act-On Software can sync with many common CRM platforms, including Salesforce and Microsoft Dynamics.
  • Migrate Existing Content - Migrate any relevant email templates, landing pages and documents.
  • Configure Lead Scoring - Set up a lead scoring system to help prioritize leads as they come in.
  • Email and Landing Page Design - Ensure that your emails and landing pages are effective and consistent with your brand.
  • Build Automation Programs - Take full advantage of Act-On Software by building robust marketing automation programs, from easy email designs to A/B testing tools, to transactional sending.

Interested in learning more about how Act-On software can help drive leads, sales, and awareness for your business? Contact us today to see how you can benefit from working with an Act-On Software Partner.