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Analytics & Reporting

Our web analytics services help you understand digital marketing performance, consumer behavior, and ROI. Get more value out of your digital marketing efforts by measuring their effectiveness.

Expertise

Google Analytics

Track everything from website traffic to conversions to e-commerce transactions using Google’s flagship analytics program.

Google Tag Manager

Quickly and easily add tracking codes a website to collect even more engagement data.

Google Data Studio

Better visualize your analytics from real-time to long term with the tool’s flexible insights capabilities.

Call Tracking

Track phone calls as leads for a holistic picture of your digital marketing campaign’s success.

Keyword/SEO Tracking

Increase search traffic and visibility to ensure SEO efforts are driving traffic back to your site.

Visitor Tracking

Engage in marketing automation to gain access to advanced analytics for website visitors, including historical web and email activity.

Heatmaps

Leverage heatmap tracking and other website behavior software to understand on-site engagement and user experience and improve conversion rates.

Aztek's comprehensive and digestible web analytics reports provide the details you need, explained by our experts in common sense terms.

While many digital marketing agencies use templated reports that are hard to understand and feel more like a data dump than real insights, Aztek customizes every single report to translate your goals into meaningful analysis. And they always connect back to your unique business objectives, allowing you to gain insight on what really matters.

At a glance

Just over 75% of marketers are reporting on how their campaigns are directly influencing revenue. (HubSpot, 2020) 

Google Analytics is the top SEO tool used by marketers. (HubSpot, 2020)

Our Process

With over 20 years in the industry, our in-house multi-displinary teams have all the skill sets and experience to build you the best digital solution possible for your budget and business goals. And if you don't agree, you can cancel anytime.

Identify:
Business goals, KPIs.
Build:
Custom reporting and dashboards.
Optimize:
Improve efforts and increase ROI.
Refine:
Update reports as goals change.

Recent Blog Posts

5 Useful Google Analytics Reports

Did you know Google Analytics has standard reports that track useful business data without additional setup? We share some of our favorite reports and the questions they answer about your website.

Web Analytics

February 26, 2019

What Is Google Tag Manager (GTM)?

We share answers to a few basic questions about Google Tag Manager (GTM) - what is it, how it works, and why your business should consider using it. Read more.

Web Analytics

September 19, 2018

How Do I Access Google Analytics?

What to do in that moment when you realize you're locked out of your Google Analytics account. We share practical tips that will get you back to analyzing your data in no time.

Web Analytics

September 19, 2018