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Are We a Good Fit?

“The secret to happiness is low expectations.” ~ Barry Schwartz

Well, not exactly – at least not when it comes to selecting a digital marketing and web design agency. At Aztek, we would argue that the real secret to happiness is having properly set expectations. They can be high or low, they just need to be met. In the spirit of total transparency, we've compiled a list that we think will help you understand if working with Aztek is your key to happily ever after.

First of all, who are you?

Good fit:

Good Fit

You’re an owner, director of marketing, or leadership role with decision-making power looking to expand or augment your company's digital marketing efforts.

Bad fit:

Bad Fit

You’re a solo startup entrepreneur who is just getting your idea off the ground. As a startup, you're in for lots of new challenges. Aztek may not be ideal to help you work through all things you don't know yet about your product or users. Give it some time to mature and give us a call after you've hired some employees and have some paying users.

What do you need?

Good fit:

Good Fit

A more comprehensive Digital Marketing program. We’re here to help if you're serious about digital marketing strategy, search engine optimization, content, marketing automation and email, paid advertising, social media, and so many more digital marketing efforts.

A better looking, faster website (redesign). You’re in luck, we've been building those for well over 20 years.

A CMS (content management system) that is easier to use. If your CMS makes it difficult for your team to keep your website updated, then we can help you.

Custom development and website integrations to your other business systems. ERP, CRM, eCommerce, etc. – we’re here to make sure your site works the way you need it to.

Hosting and support services. We can  make sure your website is always up and running on the latest version.

Bad fit:

Bad Fit

Brand identity and print design. We understand those things, but we're experts on the web.

IT support services. Sure, we work with computers, but we can't help troubleshoot your internal network issues.

When do you need it?

Good fit:

Good Fit

You understand good work takes time. We help our clients work towards a realistic goal. If there are some early successes, that's a bonus.

Bad fit:

Bad Fit

You need to show results and ROI in the first few weeks. We can't commit to that. Our focus is on gradual, strategic growth instead of promising immediate results that may not be attainable or realistic.

You need a new website spun up in just a few weeks. A quality website takes time. If you need something quick, a platform like Squarespace might be a better short-term solution.

What are your pain points?

Good fit:

Good Fit

My content is good, but it’s not presented effectively. Our team makes digestible content that prioritizes readability and a clear hierarchy.

My current vendor is unresponsive. Oof, that's not okay. We'll respond within 24 hours and let you know how quickly we can resolve your issue.

My current vendor is not proactive. Our team gets excited to keep up with industry trends and loves to bring those new ideas to you.

I need more leads/conversions. Of course you do! Our team is very focused on understanding what makes a good lead (for you) and helping your users to fill out that form.

More qualified traffic to my website. More traffic is not better than the right traffic. We don't focus on vanity metrics. We seek to drive the right audience to your site so that you’re dealing with more qualified leads that actually help you make money.

My website isn't integrated with our other business systems (ERP, CRM, etc.). Our in-house team of .Net developers is well versed in getting these systems to communicate with your website.

My site is not fast (enough). If you want your site to load in 2-3 seconds (or less), we should talk.

We have great internal expertise, but we need help communicating that on the web. Not everyone is a writer (and that's okay). Furthermore, not everyone is a writer specifically for the web. Spoiler alert: we are.

Bad fit:

Bad Fit

Somebody to do what I want, when I want it. We'd prefer to be your partner, not just your vendor. The best relationships stem from a great conversation about your goals, budget, how we might solve your problems, and how long those things should realistically take.

Somebody to make me No. 1 on Google for all the keywords. Hyperbole aside, you'll find lots of other people willing to promise this only to knowingly fail after they've taken your money.

What are your business and working relationship preferences?

Good fit:

Good Fit

I want a dependable partner. We want to form long-term relationships with our clients. The work and results always get better the more we get to know each other.

I prefer regular communication with the team. Us too! Everything we do relies on strong, frequent, and open communication. We're on the same team after all.

I can clearly articulate the goals of my business. The better we understand your goals, the more likely we are to achieve them.

I'm looking forward to the professional recommendations of your team. Why hire experts if you don’t want their advice? You should know, we're even going to tell you when we don't agree with you (professionally of course).

Bad fit:

Bad Fit

Short-term relationship, one-time project. It takes a lot of effort to get to know new partners. If we're never going to see each other again, maybe you are better off with a freelancer.

I get busy and disappear for weeks at a time. It's okay if people are busy, but if we can't talk to you, we can't do the work you're paying us for.

I can't give you access to sales, revenue, or analytics numbers for my organization. If you want to close the loop on ROI and the results of your digital marketing, it's helpful for us to know some of this data. We're not interested in stealing any trade secrets, we just want to demonstrate that the work performed is having the impact we expected.

"I could do this better myself, I just don't have time." When we hear this, it’s often an indication that we are being hired begrudgingly and our team will never be viewed as your trusted partner. Don’t hire us because your department is under-staffed, hire us because you trust we’re going help you accomplish your goals.

“I don't believe that takes an hour. I think it should only take 15 minutes.” If you don't trust us, we're never going to have a solid relationship. You're paying for more than just our time, you're paying for our expertise (which took us many years to accumulate) and the results we're going to get you.

What's your budget?

Good fit:

Good Fit

You already have a budget approved and it's over $10,000.00. Companies who know what they want and what they can spend to achieve it are more likely to succeed with any new partner.

Bad fit:

Bad Fit

You aren't sure how much a new website or effective digital marketing program costs, you're just getting quotes together. We'd encourage you to have a serious conversation with the other stakeholders of your organization about your marketing budget and goals for the year. Having this important conversation internally first will help inform how Aztek can propose the best solution possible.